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Wholesale Supplier Realizes 15% Increase In Line Items Ordered Using Bluecart

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Being the backbone of an industry isn't easy, but with the right partner, it doesn't have to be so tough. In fact it can be pretty damn rewarding. It's not often you'll find a restaurant supplier center stage or receiving praise on social media. They work behind the scenes to ensure every chef, restaurant manager, and customer gets exactly what they pay for, and have a good time doing so. Managing relationships between dozens and dozens of buyers and drowning in a sea of order sheets does not make this business seem all that enticing. Enter tech solutions.

Enriching your business plan with a shiny new tech toy can make all the difference for your CRM, ordering, and communication. For Dennis Sellers, President of ABCO, that toy is BlueCart. ABCO was established in 1968 as a private family-owned business. Today, it provides exemplary services to Restaurants, Hotels, Schools, Healthcare Facilities, Military, and Government Agencies. It hasn't been a cake walk from the company's inception to now, but Dennis says taking the plunge into adopting tech solutions is the turning point for today's suppliers. In a brief interview with Dennis, he expressed concern for brick and mortar businesses who have yet to integrate tech. While good ol' fashioned elbow grease and a can-do attitude are admirable qualities, they aren't always quite enough to get the job done anymore. Quite simply put, sticking to the old ways of doing business is clipping your wings.


Things are starting to fall into place for Dennis. When buyers are increasing the amount of line items they're ordering by 15%, that means trucks are heading out with more inventory, which means suppliers are increasing operational efficiency and increasing ROI. To understand why BlueCart is adding 150 new restaurants to their platform, we have to take a look at the impact and returns ABCO is experiencing:
  • Custom catalogues (that are generated by the user) are creating pseudo-marketplaces that allow his customers to see items on his order guide that they've either never seen before or haven't seen in a very long time. Buyers are throwing these new items in their shopping cart, and are consequently diversifying their inventories through increasing the variety of products they're ordering.
  • Routing and logistics are moving along quicker due to sales reps being able to see orders as they come in instead of all at once towards the end of the day. Trucks are getting out faster.
  • New customers are being acquired due to pricing transparency on the platform
  • "it's a really easy way to look at pricing in a way that is discernible, and you get to browse all offered items more easily." says Dennis
  • Managing incoming orders takes so little time now that Dennis and his reps are able to spend more time face-to-face with the people who matter most, his customers.
  • Zero orders have been returned since he's signed on with BlueCart, which has bolstered his relationship with buyers. Dennis attributes some of this success to the in-app note feature where buyers can add notes and comments to their orders, leaving no room for surprises come delivery day.
  • Needless to say, Dennis is happy, which makes us happy. When asked about BlueCart's role in ABCO's future, he commented:

    "you're ordering system is paving the way for others' restructuring."

    Today's tech solutions are creating such a wholesome environment for buyers and suppliers that users are able to pivot their operations to incorporate brand new platforms. New strategies are born, and new business is acquired. With the right plan, the right tech, and the right friends, the life of a supplier can be pretty great.

    If you have questions about streamlined procurement for your restaurant or business and would like to learn more about BlueCart, please visit our website where we also have convenient online chat. If you're ready to join the BlueCart family, please head to the front of the line!

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