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4 Techniques for Memorable Restaurant Branding

Visualize your favorite lunch spot – a tasteful reprieve from a day of back-to-back meetings. Chances are that you can quickly call to mind the restaurant’s name, its logo, and what sets it apart from the crowd. The reason for that resonance is more than an epic meal – you can thank its brand.

Originating from the German word meaning to burn, back when makers made their mark and stood out by “branding” their products – a brand distinguishes a product, place, or service. Contrary to popular opinion, a brand is not just a name, a logo, or a tagline. A brand is the expression of a concept’s essential characteristics and values, and the resulting collective feeling that a group of people share toward that concept. A brand is capable of building the cult-like following that has solidified the success of standouts like Starbucks, Apple, and Coca-Cola.

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  • Streetsense’s work connects with people on an emotional level – through brands, places, and experiences. From local startups to global chains, neighborhood restaurants to city blocks, their work is visionary yet relevant, innovative yet authentic. Their experts come together across studios and lead clients down uncommon paths to uncommonly great success.