< back to Case Studies
Specialty Distributor

How Charm City Beverage increased sales by leveraging product catalogs

February 28, 2018

Charm City Beverage (CCB) is a specialty beverage distributor in Baltimore, Maryland. The

company started using BlueCart for a simple reason: They needed a system to track orders from Ordered to Processing to Fulfilled. QuickBooks is great at managing invoices, but CCB and it’s clients needed to track where the order was at any given time in the delivery process.

Charm City Beverage staff gathered around a dinner table listening to a speaker
“One of the most surprising side effects of using BlueCart is that sales went up because customers who used to only order one or two products were suddenly ordering five or six.”

"It was really perfect for us when we met BlueCart,” said Brian Ahern, Co-founder and CEO, "We wanted something to track orders through our system at a reasonable price, but everyone we talked to wanted to charge us hundreds of dollars just to get started. BlueCart not only handles the ordering, but they also give us all these other benefits. One of the most surprising side effects of using BlueCart is that sales went up because customers who used to only order one or two products were suddenly ordering five or six. It turned out they were looking through our catalog on BlueCart and finding new stuff on their own.”