BlueCart: B2B ecommerce platform

BlueCart: The B2B Ecommerce Platform for Wholesale Distributors and Their Buyers

Give your buyers a seamless online ordering experience. Give your business a complete wholesale ecommerce platform built for distribution.
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From building a digital product catalog and launching a branded online storefront to managing B2B orders, collecting payments, and growing buyer relationships, BlueCart is the wholesale ecommerce solution that puts your entire distribution operation online. More than 48,000 restaurants and foodservice businesses across the United States actively order through BlueCart.

Meet your customers' demands. Your buyers are used to instant gratification based on their B2C purchasing with companies like Amazon. Give them the same level of experience and the ability to place orders 24/7 through a branded eCommerce portal and mobile app.
Customize the ordering process. There is no such thing as a one size fits all approach to succeeding in the foodservice business. Give your customers a personalized product catalog, order guide, pricing and volume discounts, promotions, and more.
Grow revenue and increase product knowledge. Are you tired of your customers reordering the same things over and over again? Grow your sales with an easily searchable digital catalog that drives new product discovery and purchases. Showcase your products with high resolution images and product details.
Digitize and streamline your business. Spend your time efficiently, get the job done, and move on to more important things. Our all-in-one solution is designed to help you manage your catalog, orders, promotions, customer relationships and communication, and much more, from one centralized platform.

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B2B Ecommerce Storefront and Digital Catalog

BlueCart gives wholesale distributors a complete B2B ecommerce platform to sell online. Launch a branded storefront that showcases your full product catalog to buyer accounts, with the ability to create individual subcatalogs for each client. Every buyer logs into their own portal and sees a catalog tailored specifically to their account, including the products, pricing, and SKUs that apply to them.
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For distributors evaluating B2B ecommerce solutions, BlueCart covers the full commercial layer of a wholesale business. Set different pricing tiers for different buyer segments, control which products each account can see and order, and manage your entire catalog from a single admin interface. Changes to pricing, availability, or product listings update across all buyer accounts instantly.

BlueCart is designed for the complexity of wholesale distribution where a single supplier might manage dozens of buyer accounts, each with different contractual pricing, product ranges, and order minimums. The platform handles that complexity automatically, giving distributors a professional wholesale ecommerce platform without custom development or enterprise contracts.

Online and Mobile Ordering for Your Buyers

Your buyers want to place orders on their own schedule, from any device, without calling your team or sending emails. BlueCart gives every buyer account a self-service ordering portal they can access from a desktop, tablet, or mobile phone at any time of day. Buyers browse their tailored catalog, build their order, and submit it directly to your fulfillment team in seconds.

For restaurant operators and foodservice buyers, BlueCart is an online ordering platform designed around how food procurement actually works. Buyers can set up standing orders for products they need on a recurring basis, reorder from previous orders with a single action, and check the status of current and past orders without contacting a sales rep. Every interaction happens within the same platform your team uses to manage fulfillment, so there is no data lag between what a buyer orders and what your warehouse sees.
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BlueCart also supports mobile ordering through a dedicated app, giving buyers in fast-moving kitchen or warehouse environments the ability to place orders without sitting at a computer. For distributors, this means higher order frequency, fewer errors from manual order intake, and a buyer experience that keeps your accounts ordering from you rather than switching to a competitor with a more convenient platform.

B2B Ecommerce Catalog Management

Managing a product catalog across dozens of buyer accounts is one of the most operationally complex parts of running a wholesale distribution business. BlueCart makes it straightforward. Create and manage subcatalogs for every buyer account from a central admin panel, with control over which products appear, at what price, and with which SKUs for each individual client.
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When a product goes out of stock, a price changes, or a new line is added to your range, you update it once in BlueCart and every relevant buyer account reflects the change immediately. There is no manual work involved in keeping buyer-facing catalogs accurate, and no risk of a buyer ordering a product at the wrong price because someone forgot to update a spreadsheet.
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For wholesale distributors managing seasonal product ranges, promotional pricing, or account-specific contract terms, BlueCart's catalog tools provide the flexibility of a custom wholesale ecommerce solution without the cost or complexity of building one. Your catalog is always accurate, always up to date, and always showing each buyer exactly what they need to see.

Payments, Invoicing, and Wholesale Billing

Getting paid should be the easy part of running a wholesale business. BlueCart connects the ordering side of the platform directly to billing and payment collection through BlueCart Pay, the invoicing and payment solution built into the platform. When a buyer places an order and it is fulfilled, an invoice is generated automatically and sent to the buyer account without any manual steps from your team.

BlueCart Pay supports multiple B2B payment methods including credit cards, bank transfers, and ACH payments. Buyers can pay from the same portal they use to place orders, and your team can track payment status across all accounts in real time. Outstanding invoices, partial payments, and payment history are all visible from a single dashboard.
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For distributors evaluating B2B commerce platforms, the integration between ordering and billing is one of BlueCart's clearest operational advantages. Most wholesale businesses run their ecommerce and their invoicing in separate systems, creating reconciliation work at month end. BlueCart eliminates that gap. Every order, fulfillment, invoice, and payment lives in the same system, giving your finance team accurate records without manual data transfer between platforms.

Sales Rep App and B2B Order Management

Not all B2B orders are placed by buyers through a self-service portal. Your sales reps visit accounts, take orders in person, and manage relationships that require a human touch. BlueCart's sales rep app gives your field team the same platform access on mobile that buyers and back-office staff have on desktop. Reps can place orders on behalf of buyer accounts, view account history, check real-time catalog pricing and availability, and update order notes from anywhere.

On the order management side, BlueCart consolidates every incoming order from every channel into a single dashboard. Orders placed through the buyer portal, submitted by a sales rep, or generated automatically from a standing order all appear in the same fulfillment queue. Your operations team works from one view rather than checking multiple inboxes or systems.
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For wholesale distributors managing high order volumes across a large buyer network, BlueCart's B2B order management tools reduce the coordination overhead that typically scales with business growth. More buyers and more orders do not mean proportionally more admin work, because the platform handles routing, confirmation, and status tracking automatically across the entire network.

BlueCart: A Complete B2B Wholesale Solution for Distribution Businesses

BlueCart is more than a B2B ecommerce platform. It is the operational foundation for running a wholesale distribution business from end to end. Alongside the storefront, catalog, and ordering tools, BlueCart includes delivery route management for planning and tracking driver routes, a built-in CRM for managing buyer account relationships, returns and credit management for handling order disputes, and inventory management for tracking stock levels in real time.
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For wholesale distributors who are currently running their business across multiple disconnected tools, BlueCart replaces the patchwork. Ordering, fulfillment, inventory, delivery, invoicing, and customer management all connect within a single platform. Your team works from one system, your data stays consistent, and your buyers experience a seamless wholesale ecommerce solution from the moment they place an order to the moment it is delivered and invoiced.
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BlueCart is used by more than 48,000 restaurants and foodservice businesses across the United States. For distributors joining the platform, that means immediate access to an established network of active buyers who are already using BlueCart to manage their procurement. New buyer relationships start with a digital connection rather than a cold sales call, and orders begin flowing through the platform from day one.

BlueCart: The B2B Ecommerce Platform for Wholesale Distributors and Their Buyers

Built for all types of wholesale food distributors

Interested in learning more?

Let us show you step-by-step how we can help you:

Built for all types of wholesale food distributors

B2B Ecommerce Storefront and Digital Catalog

Online and Mobile Ordering for Your Buyers

B2B Ecommerce Catalog Management

Payments, Invoicing, and Wholesale Billing

Sales Rep App and B2B Order Management

BlueCart: A Complete B2B Wholesale Solution for Distribution Businesses

Maximum Sales, Minimal Effort

Customer Relationships, Managed

Dependable Technology

Always in Control

Customer Support

Free Updates

Fast Implementation

BlueCart can make your sales reps 20%+ more productive

Used and loved by hundreds of wholesale distributors

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