eCommerce Website Design: 4 Factors Every Website Needs

By
Tamia Tutson
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There are many parts to starting an eCommerce business. Regardless of what’s on display, web design plays an important role in driving sales. With eCommerce, your website needs to grab the attention of visitors and keep them coming back. This means you’ll need a user-friendly interface and simple, but unique designs.

You can easily tip the scale in the wrong direction by having an over-saturated page. By the same token, if your color palette is lacking, well, good luck keeping your visitors. Aesthetic websites are all the rage now. The better you make your products look, the more likely a customer is to buy them.

No matter what stage you’re in--brand new or re-brand, there are plenty of web designs out there for you to choose from. And don’t worry if you’re lacking in the creativity department, we’ve got you covered! Keep reading to learn more about eCommerce web design and how you can give your customers the “pop” they’re looking for.

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eCommerce Web Design: 4 Factors Your Site Needs

Unfortunately, people will judge your website by it’s home page. All it takes is a second for a lead to decide whether or not to continue browsing your website. If they aren’t drawn in the second your site loads, chances are they’ll leave just as fast. This is why website design is critical to an eCommerce business's success.

The best eCommerce websites are defined by four elements: trust, visual appeal, responsiveness, and navigation. All four elements need to work together harmoniously to keep users locked-in.

1. Trust

Have you ever walked into a store and within minutes, walked right back out? I’m sure we’ve all shared this experience at least once or twice. Maybe it wasn’t one singular factor that turned you off to the store either. Instead, it was a combination of many small issues: terrible customer service, a messy facility, and hard-to-find products. This is also why you should create a privacy policy for your website.

eCommerce shoppers can have the same abandoned cart recovery as well. It is up to you to build their trust in your brand. Shoppers will click on your website without knowing a single thing about who you are, or your track record. Therefore, it’s up to you to provide them with a great experience from the start. Here are some ways to help build customer trust:

  • Display contact information in an easy-to-find spot on your site. Make sure your company email, phone number, and point of contact (team member) are readily available. You wouldn't make a purchase without making sure the person on the other end is real. Contact information is the number one way to let customers know they’re shopping with someone legitimate.
  • Having a detailed return process with an RMA number and privacy policy is a surefire way to build trust. It lets your customers know that you care about their satisfaction. If they are unhappy with a product, the ability to return it without issues is important. More than this, it’ll increase the likelihood of that customer shopping with you again.
  • Finally, we suggest that you include any certifications, endorsements, and security badges. With online shopping, security is non-negotiable. People will not shop from a site that is not secure. Incorporating these extra elements will only help you in the end.

2. Visual Appeal

As we mentioned before, you only have a couple of seconds to catch your customers eye. Having the best eCommerce catalog design means everything to the customer. There are far more factors to visual appeal than just color. Everything from the quality of your photos to the text font are taken into consideration.

Without the ability to smell, touch, or feel your product, customers will rely solely on your product photos and descriptions when looking to make a purchase. For the most part you have full control over your website. So this is when you want the creativity to flow. Generally speaking it’s best practice to display photos over a white background. This is especially true when vibrancy and pigment play a part in getting your product to sell. White backgrounds allow the eyes to focus on details and minimize distractions.

Beyond choosing a quality photo, you also need to focus on showcasing lifestyle photos too. A lifestyle photo gives customers a chance to see real world use of your product. Many times the customer will envision themselves as the model in the photo in order to see if it's a good fit. Statistics show that including lifestyle photos increase customer conversion and retention rates by at least 5%.

Though not the end all be all, consider the colors and fonts you use on your website carefully. Loud colors and hard-to-read fonts can easily confuse and irritate potential customers. To avoid this we recommend sticking to two colors. Good news is that many eCommerce hosting sites offer color palettes, so you’ll be able to mix and match before making a final decision. Remember, customers need to be able to read your text and not every color will be reader-friendly.

Finally, when it comes to text fonts the same rules apply. Don’t go overboard and saturate your website with 5 different fonts. It looks messy and can become hard to manage. Choose a bold font for your headers and titles, then a simplistic font for the body text. Also, pick a readable font size. You don't want customers having to pull out their glasses just to read a description.

3. Responsiveness

If majority rules then you better make sure that your website is mobile friendly. According to statistics, more than half of shoppers will make a purchase from their phone. Still, many eCommerce sites fail to optimize the mobile experience. Unfortunately, these businesses lose out on a significant number of sales.

Having a responsive website means that it is user-friendly on every platform (smartphones, tablets, and desktops). Lucky for you this is an easy problem to avoid. Simply test all versions of your website before release. This way you can be proactive in making sure to fix any issues before release. You’ll also be able to test the performance flow as if you were a customer.

4. Navigation

Last, but not least is navigation. When done right, website navigation should help your customers find exactly what they’re looking for without issue. More importantly, it will improve your on-site SEO to help you rank higher in search results.

You can increase your sales and improve the online shopping experience with good navigation. What you never want to happen is for your customers to end up 50 tabs deep on your website and still not have the result they’re looking for. Although, many users will become frustrated and leave before getting this far.

Knowing this, here are some tips to help make your website navigation user-friendly:

  • Keep your headers simple. You don't need to use any fancy industry jargon. The standard about us, contact us, blog, and shop (with category), will suffice. Don’t overwhelm customers with too many headers.
  • Use footers. It’s not often that your footers will have high click through rates. However, they shouldn’t be neglected. Usually footers link to common issues or resources. For example: return policy, service agreement, and contact pages are the most common footers. If you notice lower than average click through rates for these links, then it might be best to integrate them within a header.
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eCommerce Web Design Company

Not everyone can be a design expert. That’s where an ecommerce website design company comes in to help. We’ve listed some of the best eCommerce hosting websites in our blog. With a little research you’ll learn what factors to consider when choosing a site and how to eliminate the competition. Once you’ve chosen a platform and design you can get started conducting an eCommerce competitor analysis. From there, you'll be ready to accept payments online, including ACH payment, and get your business growing!

Frequently Asked Questions About eCommerce Website Design

Can I Build An eCommerce Website on My Own?

Yes, you can build an eCommerce website on your own. However, you're going to want to do lots of research beforehand. If you've never built a website it's best you choose a hosted site to start.

How Much Does It Cost to Build An eCommerce Website?

Pricing will vary, but you can estimate that it will cost anywhere from $1500 to $6000. The cost will depend on various factors such as design and content of your site.

Can I Build a Website for Free?

Yes, you can build a website for free. Many sites now offer free trials and completely free services for basic website options. However, if you're looking for something more comprehensive, you will have to spend some money.

BlueCart is a comprehensive eCommerce software solution for wholesalers, small businesses, dropshippers, and hospitality establishments. We offer a complete set of tools including unlimited digital catalogs, shipping and delivery route management, integrated payment processing, and SEO-ready digital storefronts. Book a demo now to see how BlueCart can save you money and streamline processes today. Note that product demos are a walkthrough of our software, not a source of business advice.

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