Privacy policies are legal documents that cover the details of how websites collect, store, share, and sell data. This personal data and information can include usernames, names, addresses, marital status, birthdays, medical history, and more.
The contents of privacy policies can differ. They depend on the laws in the legal jurisdiction where the business operates. Countries can set their own laws and regulations in terms of privacy. Common privacy laws include CCPA, GDPR, COPPA, and more.
Data Collection and Use
Inform consumers that when they use your site, you might ask them to provide personally identifiable information. This information can be used to identify or contact you. Pinpoint the kind of personal data that you might collect.
Log data includes browser type, IP address, the pages that you browse on a website, the time and date of your visit, and more. This information is typically collected every time you visit a site.
Some businesses collect personal data in order to contact potential customers in the future. Such contact is done through marketing, newsletters, promotional materials, and more. Businesses might contact their users through email and more. Be as thorough as possible when covering this section in your privacy statement.
You have the option to set your browser settings to refuse all cookies or choose when cookies are sent. However, some portions of websites might not be available if you don’t accept cookies. Inform consumers of how cookies are used on your website.
Companies grow and evolve on a regular basis. With this growth, comes change that might include your privacy policies. Make sure that your consumers are aware that your policy can change, update, and more. You should also make it a habit to notify your consumers of any and all changes as they happen.
Conclude your privacy statement with a clear description of how consumers can contact you. Whether it’s with questions or concerns about your policy, you should be available to them.
- Types of personal information that companies collect
- How companies use and organize personal information
- Whether companies collect ACH payment information
- DTC Advertising and remarketing
- Data retention
- Access to and removal of personal information
- Data transfers and processing
- Personal identifiers from browsing activity
This template can be used for a variety of business types. The points above are suitable to include in privacy statements for:
- E-Commerce sites
- Non-profit organizations
- Service providers
- Web hosting providers
Privacy policies for eCommerce stores detail the types of data that they collect and more. There are a few factors to consider when creating your policy. These factors are based on the way you advertise, the kind of products you sell, your customer base, and more.
The Kind of Information You Collect
Be as specific as possible when stating the kind of information you collect from visitors and customers. Explain why you collect the data and how you use it.
In some cases, you might share consumer data. In order to do this, you have to comply with the laws and regulations. You should also inform your consumers about any data sharing.
How You Collect, Share, and Sell Data
Consumers want to know the specifics of what you do with their information. Explain how you plan to collect, share, and even sell their data. Include options for them to opt-out of having their information shared.
The Ability to Modify or View Information
When you hold onto someone’s information, they might want some kind of access to it. Add a section that specifies how consumers can review the information you collected. Explain how they can add, change, or update existing information.
The consumer should also have a way to opt-out of data sharing. Provide steps on how someone can delete their own personal information if they want to.
If your website is not suitable for minors or people under a certain age, be sure to specify this in your policy. Add a clause that states any information that is collected from individuals under age 13 will be deleted.
Add your contact information to your privacy statement. This can help ensure that people can reach you with questions or concerns about their privacy.
Some blogs might collect personal data. In this case, they’ll need a privacy notice of their own. Each privacy notice should answer the following questions:
- What kind of personal data do you collect from me?
- How do you use my personal data?
- Do you share my personal data? If so, with whom?
- How do I opt out of cookies?
You might want to customize your policy for each blog site. This can ensure that each site has a privacy statement that suits it.
Detailed privacy policies have contact sections. Provide consumers with ways to contact you with questions and more.
Bloggers tend to use Google Analytics and cookies to track their visitors. If this is the case for your blog, be sure to disclose that.
Even if you don’t share data with third parties, you should still have this section in your policy. Mention whether you do or not. If you do, be sure to include how you share the data, why, and with whom.
State how long you retain the data you collect from your visitors. Explain how you get rid of it once the time is up.
Explain to your visitors that they have rights when it comes to their data. This includes accessing, updating, and maintaining it.
All the data you collect should be protected. Visitors want to know that you’re protecting their information. Inform them of anti-spam and all security measures you have. State your use for reputable hosts and more.
Are Privacy Policies Free to Make?