If you have a website or a mobile app that collects personal information from visitors or users, it's crucial to have a privacy page. This page should be easily accessible, thorough, and detailed. Having your policies clearly stated and easy to access is one of the B2B eCommerce website tips we’ve mentioned in the past.
While privacy policies are considered to be a legal document, you should put some thought and effort into creating your own. That way it will be easy to understand and accurate. Trying to hide certain clauses in the text is something that is not acceptable.
These policies are necessary to have for digital platforms that collect user data. Such platforms can include eCommerce software sites, websites, blogs, mobile applications, web applications, desktop applications, and more.
Privacy policies can be referred to as:
- Privacy Page
- Privacy Information
- Privacy Statement
- Privacy Notice
There are different kinds of privacy policies out there. One of which is the General Data Protection Regulation policy or GDPR. It’s the strictest privacy and security law out there. It was passed by the European Union to impose obligations onto businesses as they collect data or target people in the EU. It went into effect in the European Union on May 25, 2018.
The GDPR will impose stern fines against violators of this policy’s privacy and security standards. There can also be penalties that reach into the range of tens of millions of euros.
The GDPR focuses on personal data that allows people to be directly or indirectly identified from available data. This can be by their name, online username, location data, or IP addresses, or cookies. Sensitive personal data is also protected under the GDPR. This can include information regarding racial and ethnic origin, religious beliefs, political opinions, health information, and more.
HIPAA stands for the Health Insurance Portability and Accountability Act of 1996. This policy is well known in the health industry. It helps healthcare companies protect data. It’s a federal law that was created for a number of reasons including the following:
- Improves the ability for health insurance coverage to continue and also be maintained when a person has a new employer.
- Standardizes the amount a person can save in a pre-tax savings account by promoting the use of medical savings accounts.
- Clarifies sales tax deductions for employers along with additional tax revenue items.
- Combats fraud, abuse, and waste in health insurance and health care delivery.
- Improves the access to both long-term care services and coverage including people that have pre-existing conditions.
The HIPAA Privacy Rule assures protection of an individual’s health information. It also allows access to information that is needed in order for them to get quality health care. The HIPAA Privacy Rule permits the use of information and protects the privacy of those people who are in need of health care services.
According to the CCPA, any Golden state resident is a consumer and is therefore protected by the law. Personal information refers to any kind of data that can be used in order to identify a person, device, or household. Examples of this include names, email addresses, eCommerce analytics software, and cookies.
Potentially Collectible Online Information
Companies can collect all kinds of information when digital customers visit their websites or apps. This can depend on the purpose of the website or app. Common examples include personal information such as the following:
- First and Last Name
- Phone Number
- Email Address
- Mailing and Billing Address
- Marital Status
- Religious Beliefs
- eCommerce Credit Card processing Information
Privacy policies allow you to be as transparent as possible. It makes it simple for customers to see what data you collect and what you do with it. Even if you have a website or app that doesn’t collect personal information, creating a privacy statement can be a good idea. Most customers will expect to see privacy policies when they visit websites so not having one can confuse them.
Privacy policies are meant to be read which means that you shouldn’t hide them somewhere on your website. It’s important for people who visit your website to know that such a policy exists which means that it should be hard to miss.
Most websites include a link in the footer of the website that reads “Privacy” or a direct link to the policy itself. It's also crucial to remind your customers that there is a privacy page as they browse through your website or app. You can request that users accept the policy when they create an account on your website. Also, users can accept the policy when they check out if you have a transactional website.
Including a checkbox that requires people to confirm that they’ve read and also agree with your privacy notice can also be a good idea. This ensures that you have their consent to collect personal information.
The eCommerce terms and conditions and cookie policies on your website should also mention your privacy policies.
Keep in mind that websites aren’t the only place that privacy policies are necessary. Mobile applications should also have them.
Frequently Asked Questions About Privacy Policies