Niche Market: What's Niche Marketing | Niche Market Examples

Nicole Georgiev
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    We live in a world that has it all and tons of it. This includes over-saturated markets that can have a lot of the same or similar products. With a niche market, you can help your brand or company stand out while also establishing the right amount of trust in the quality of your products. This is especially true for a new business. Whether you’re looking into the right dropshipping niches or an eCommerce business ideas niche, you’ll have to understand what it actually is.

    As you read on in this blog, you’ll be able to get the information you need on market niches. You’ll get the question “What is a niche market?” answered, and you’ll also be able to understand the many benefits that come with it. Aside from this, we’ll also touch base on how to make your own niche market strategy and why it’s best to find your niche, like for a wholesale directory.

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    What Is a Niche Market?

    A niche market is a segment or a group that is part of a larger market and that segment will focus on a specific target of people. The niche marketing meaning is crucial to know and understand when running a business. When you establish a market niche, you can help your company grow and even have an advantage over the competition.

    When you're looking into how to run a wholesale distribution business or how to run a wholesale business, it's one of the first things that you should establish. The established niche should also be included when you write a business plan for your company. It's important to have a niche for an eCommerce and brick and mortar store.

    Picking a niche is a content strategy for eCommerce that many companies tend to take on in order to sell to the right consumers. The process involves targeting a segment of a larger market while offering the people some kind of niche product or service. Instead of having a company approach that is for everyone, a niche can help you cater to people with specific needs and find the right customer for a unique product. 

    You can define most niche markets based on the following criteria examples:

    • Geographic area
    • Income
    • Demographics (i.e. gender, age, marital status, and more)
    • Hobbies
    • Culture
    • Occasion
    • Habits
    • Profession
    • Values

    What Are the Benefits of Niche Marketing?

    It’s common for niches to be smaller compared to the overall online marketplace that you might have. This results in several advantages for companies. These can include standing out easily from the competition, building a loyal customer base, and establishing the authority of your company.

    Serving a smaller and more specific niche can be done easier and more successfully than when you cater to everyone. With a niche, you can have less competition which will be an advantage. You’ll likely be able to gain visibility and even utilize a lower marketing budget. 

    When companies start by establishing a niche, they stay on top of what’s going on in certain fields. You’ll have the chance to better connect with your potential customers while also listening to their input and responding to feedback.

    Customer appreciation may increase when you maintain close contact and relationships with your customers. More than this, good eCommerce customer service is a strategy that has been shown time and time again to increase return-customer rates!

    If your company struggles with customer relationships, consider hiring an eCommerce manager to help your team strategize! This way, you can get to know your customers.

    How to Make a Niche Market

    Doing proper research is essential in order to start and establish a successful market niche. This can help you determine the unique segments that are already out there as well as new ones that you can develop. Not only should you look for potential niches, but you should also look into whether they can become profitable. 

    Several specific niches might not have competition and this can mean that your competition has already determined that the niche isn’t profitable. Signs that can indicate a potentially profitable niche audience can include smaller numbers of similar services or products. 

    It’s crucial for companies to capitalize on a niche by developing or finding a segment that can be easily accessible to customers, especially with a new business. Aside from finding a niche, it’s ideal for there to be room to grow and no dominant competition long term.

    Defining a niche market can include: 

    • Interests or hobbies
    • Price
    • Values
    • Income
    • Geography

    Identify The Strengths of Your Business

    Having a unique selling proposal strategy can make you stand out from the rest. You might discover that a small aspect of your company is thriving more than other aspects. This can indicate that it’s a niche or group of people is worth looking into. 

    Do Some Industry Research

    As you may know, researching is one of the crucial marketing strategies to take on when opening a business. In order to determine if your niche has enough demand to focus on it, you’re going to need to do some research. This will help you figure out if the niche can be profitable with the products you sell. The research can be done using various tools such as a simple Google Search, using the Google Keyword Planner for eCommerce keyword research, and more. These tools can help you measure the interest for specific keywords that are connected to the niche you’re interested in focusing on.

    It can also be crucial to look into your competitors. Low competition may indicate that you might have easier access to a potentially larger market share and that your company will stand out. However, selling to a niche with no competition may indicate that it might not be profitable enough. 

    When it comes time to look into your competitors, do some research using their customer reviews. Indicate what areas they can improve in and what areas they do well in. Try to focus on any additional benefits that might interest their customers or their unfulfilled needs so that you can fill in the gap. 

    This research will be essential for finding the right group of people or target market for a unique product or with unique needs.

    Determine What Your Company Can Offer Your Niche Market

    An additional starting point for establishing your niche market is to determine the potential uses for your product or service. This can come in handy for dropshipping niches. You might realize that your product can be used in an innovative way that will solve problems for a market that you didn’t know was out there. 

    Learn About Your Audience

    Understanding basic things that define the niche you’ve decided to focus on might not be enough. The basics are understanding the age, hobbies, and professions of your target market. You’ll also want to discover some of their needs and values in order to properly sell to them. Pay more attention to your consumers, especially in smaller markets, in order to establish a solid position in that market. 

    In order to master this, companies may consider asking consumers about their preferences and needs directly or through surveys. Consider checking out social media groups, blogs, forums, and more within your niche to know what people might be talking about. 

    After you find out what the audience in your niche wants, you should listen to what they say, even if it’s something that is different from what you think.

    Pick the Proper Marketing Channel(s)

    Social media may be key when it comes time to connect with your target audience through eCommerce marketing. However, in order for your strategy on social media to work, you’ll want to pick and choose platforms that your customers prefer. Understand the types of audience members that use the different platforms. This can help you determine which ones would be best to utilize for your product or service based on your niche. 

    Some examples of the proper marketing channels include finding the right coffee sales channel or food distribution channels.

    Word of mouth is also a popular and powerful way to reach out to your niche. People rely on and trust the reviews from their peers. Encourage your customers to talk about their experiences with your company. Consider turning to influencers in your community to help make the message more appealing. 

    Why You Should Find Your Niche Audience

    Both small and large companies can tailor their offerings in order to meet the specific demands that the market has. It's one of the marketing strategies that may provide a number of benefits including the following examples: 

    Using Fewer Resources

    It can take time and money to both find and perfect the proper market niche. However, marketing to a niche and working within one can turn out to be cheaper as well as less time-consuming. This is opposed to focusing on a broader market.

    Build Brand Loyalty

    Market niches are small and companies can easily build their brand loyalty when they focus on customer relationships. Oftentimes this can be done through direct customer interaction. This can include sending thank you cards, personalized emails, offering custom services, or even working with special requests. Similar actions can bring on repeat business and that’s important to survive within in a specific niche.

    Building and improving brand loyalty is also possible through a loyalty program such as a restaurant loyalty program. Most companies implement these through their POS system. That way, they have the ability to digitally track their customers' visits, purchases, and habits.

    Less Competition

    Most niches are underserved, which is why they’re referred to as such. When you identify a niche that you want to explore, there shouldn’t be too much competition. You can capitalize on less competition by allowing your company to run without having to stress about your rivals. 


    Most small businesses these days require a digital presence and with a specific niche, you can focus on particular keywords. With marketing strategies such as keyword usage and internal linking, you can rank in your search engine results which can drive both traffic and sales.

    From an SEO perspective, you should consider publishing content that relates to your niche in order to get the most out of the market you chose. These days, eCommerce content marketing and SEO in eCommerce are crucial. Check out the Google keyword planner for more insight on your SEO marketing efforts and use them on your social media platforms.

    Growth Through Word-of-Mouth 

    People with similar interests can oftentimes be in contact with each other. Whether it’s in person or through social media, conversations tend to go on. When you do a good job catering to your niche, your audience will spread the word through word of mouth to others. This is a big strategy to use for a new business.

    Focus On Your Niche

    When you focus on your niche, you can become an expert on specific things. This is what consumers tend to look for in niche businesses. People oftentimes want the best, most experienced, and/or most trusted in the market. You may be able to create a niche based on your needs.

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    Niche Market Strategy Takeaways

    To sum up, "What is a niche market?" it's a segment of a larger audience that has its own consumer preferences. When you find or create a niche, you’ll have to do some research. This can help you determine the preferences of your consumers, any existing competitors, and potential market changes. 

    Niches can be based on and defined by a number of factors. Some include location, hobbies, values, demographics, quality, and more. When you identify a profitable niche for your business, you’ll be working towards reaching peak brand saturation within that specific market. 

    It's also important to look into the current trends to find the ideal niche. These include food trends, supply chain management trends, beverage trends, fresh produce trends, eCommerce trends, coffee industry trends, and DTC trends.

    There are various niches for practically every industry. With a specific niche, companies can stand out within their industry while also establishing a loyal customer base that will spread the word. 

    Frequently Asked Questions About a Profitable Niche Market

    What Is a Niche Market?

    A niche market is a chunk of a larger market that is defined by its own unique preferences, identity, or needs which make it different from the larger market. Niches exist in every industry and can be broad or more targeted. If a niche doesn't already exist, you may have the ability to create a niche for your products.

    When becoming an entrepreneur, establishing your niche will help you identify your ideal customer instead of focusing on a mass market. This is essential to do when opening a restaurant, opening a bakery, opening a coffee shop, opening a food truck, and opening a grocery store. It's possible to target more than one niche and change your niche as time goes on.

    What Is an Example of a Niche Market?

    An example of a niche market for a vegan restaurant business would be health-conscious vegetarians and vegans. To narrow the niche even further, you might want to target based on the specific needs of the consumers like their fitness goals, daily lifestyle, and hobbies. Other specific niche examples include pet owners, conscious consumers, homeowners, gamers, and travelers.

    What Are the Most Profitable Niche Markets?

    The most profitable niche markets for 2022 include: 

    • Health and fitness
    • Recipes and food
    • Digital marketing
    • Investing and personal finance
    • Blogging
    • Making money online
    • Personal development 
    • Digital products
    • Wholesale products

    With these niches, you have the opportunity to explore different niche market ideas to make money. It's also common for you to find an untapped niche selection within the market you want to explore.

    How to Research Niche Markets?

    To research niche markets, follow these 4 steps:

    1. Identify what your interests are and any problems you can solve
    2. Research the existing competition through market research
    3. Determine how profitable your niche is
    4. Test your idea and findings

    Is Niche Marketing Expensive?

    Marketing to a specific niche may be more expensive than marketing to a generic or broad market. However, with niche marketing, you’re fulfilling a particular demand. This can make it more profitable to target a specific group of people. 

    Does Niche Marketing Tend To Involve Low Volume Sales?

    No, niche marketing doesn’t tend to involve low volume sales. In fact, that's one of the benefits of niche marketing. When your product or service appeals to a specific niche, it’s likely that you will increase your sales volume since you’re appealing to the proper crowd and fulfilling a need.

    How Do Niche Markets Make Money?

    Niche markets make money by targeting a smaller and easier group of people. This means that you won’t have to spend as much money on testing strategies and marketing campaigns. Finding your niche will result in you having people who love and believe in your product and services. 

    What Is Niche Marketing Strategy?

    Niche marketing strategy is a process that involves you attracting a group of customers by narrowing them into categories that coincide with your business. A niche focuses on a small group of people compared to a broader market. This niche allows you to attract potential customers that can’t resist buying from you. 

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