In this comprehensive guide about wholesale microgreens, we’ll explore all you need to know about setting up your own microgreens business. If you are own a restaurant business, you’ll learn how to find wholesale microgreens distributors and some hints on where to find them.
This guide will also equip aspiring microgreens business owners with the knowledge of the following:
- What are Microgreens?
- Choosing Microgreens Seeds
- Starting a Microgreens Business
- Trends in the Microgreens Industry
- Benefits of Microgreens
- How to Source the Best Wholesale Microgreens for Your Business
- The Top Wholesale Microgreens Suppliers for Your Restaurant
- How to Grow Microgreens
- Wholesale Microgreens Packaging Ideas
- Microgreens Growing Kit and Equipment
- Marketing Strategies for Selling Wholesale Microgreens to Restaurants
Without much ado, let’s begin!
What are Microgreens?
Microgreens are young vegetables, herbs, and other plants that are harvested just a few weeks after germination. They are grown from seeds, just like any other plant or wholesale produce, but are harvested at a much earlier stage.
In recent years, microgreens have gained popularity in the culinary world and amongst catering businesses for their unique flavors and textures. Their visual appeal as a garnish or topping is another unique selling proposition, USP.
Types of Microgreens
So, what are microgreens types? Some common types of microgreens are:
- Arugula Microgreens
- Kale Microgreens
- Radish Microgreens
Benefits of Microgreens for Restaurants
- Flavor and Texture
Microgreens are a delicious and nutrient-rich addition to any dish. These tiny, edible plants are harvested just after their first true leaves have developed and are packed with flavor and texture.
For restaurants, incorporating microgreens into dishes can not only enhance the flavor and visual appeal of a dish, but also add a powerful nutritional punch. By using microgreens, chefs and catering businesses can offer their customers a unique and healthful dining experience, while also boosting the nutritional value of their menu offerings.
Microgreens are versatile ingredients that can be used in a variety of dishes, adding flavor, texture, and nutrition. They can be used as a garnish, a topping, or a key ingredient, and their small size makes them easy to incorporate into almost any dish.
Microgreens can add an element of freshness and vibrancy to a dish, making it more visually appealing to customers. The delicate size and shape of microgreens make them perfect for garnishing dishes or adding a pop of color to an otherwise plain plate.
- Shelf Life
Microgreens have a longer shelf life than many other fresh produce items, making them an ideal choice for restaurant kitchens. Unlike mature vegetables, which can quickly spoil and require frequent restocking, microgreens can stay fresh for several days, allowing chefs to use them over an extended period.
Microgreens are a sustainable food option for restaurants, offering a range of benefits to the environment and the bottom line. This means that restaurants can reduce their environmental footprint by sourcing microgreens from sustainable producers.
- Local Sourcing
Another major benefit of wholesale microgreens for restaurants is the ability to source them locally. Unlike many other fresh produce items, microgreens can be grown in urban areas, reducing transportation costs and making them an ideal choice for local sourcing.
Health Benefits of Microgreens
Microgreens are not only delicious and versatile, but they also pack a powerful nutritional punch. Here are some of the health benefits of eating microgreens:
- Microgreens and Antioxidants
Microgreens are high in antioxidants, which can help protect your body against cellular damage caused by free radicals. Antioxidants have been linked to a reduced risk of chronic diseases such as heart disease, cancer, and Alzheimer's.
- Microgreens and Inflammation
Some studies have shown that microgreens may have anti-inflammatory properties, which could help reduce inflammation throughout the body. Chronic inflammation has been linked to a wide range of health problems, including arthritis, heart disease, and cancer.
- Microgreens and Chronic Diseases
Due to their high nutrient and antioxidant content, some studies have suggested that consuming microgreens may help reduce the risk of chronic diseases such as heart disease, cancer, and diabetes.
- Microgreens and the Immune System
Microgreens contain high levels of vitamins and minerals that are essential for a healthy immune system. Some studies have also shown that certain microgreens, such as broccoli and radish microgreens, may have specific immune-boosting properties.
- Microgreens and Digestion
Microgreens are rich in fiber, which is essential for good digestion. Fiber helps move food through the digestive system and keeps the gut healthy. Microgreens are also a good source of enzymes, which aid in the breakdown of food and the absorption of nutrients.
- Microgreens and a Healthy Gut
Microgreens contain prebiotics, which are a type of fiber that feeds the beneficial bacteria in your gut. These bacteria play a vital role in maintaining a healthy gut and immune system. By consuming microgreens regularly, you can support the growth of these beneficial bacteria and improve your gut health.
- Microgreens and Weight Management
Microgreens are low in calories and high in nutrients, making them an excellent addition to any weight loss or weight management plan. They are also rich in antioxidants, which can help reduce inflammation in the body and improve overall health. By incorporating microgreens into your diet, you can feel full and satisfied while consuming fewer calories, making it easier to achieve and maintain a healthy weight.
Microgreens Seeds: 10 Uses for Microgreens Seeds
Microgreens seeds, although tiny in size, pack a nutritional punch. These superfoods come packed with high nutritional value and are a great addition to your cuisine and fine dining restaurant.
Next, we explore 10 different uses for microgreens seeds and where to buy these super seeds from.
Here are the top 10 uses for microgreen seeds:
- Adding flavor to meals
- Growing fresh sprouts at home
- Enhancing salads and sandwiches
- Making homemade juice or smoothies
- Creating unique and visually stunning garnishes for dishes
- Growing microgreens for commercial use
- Using microgreens for edible landscaping
- Teaching kids about gardening and healthy eating
- Sprucing up your home décor
- Trading or selling microgreen seeds for profit
How to Buy Microgreens Seeds
If you're a microgreens enthusiast or looking to start a microgreens business, the first step towards growing them is to get the right seeds. However, with numerous seed varieties available in the market, choosing the right one can be a daunting task.
When purchasing microgreens seeds, be sure to check the expiration date and choose seeds that are specifically labeled for microgreens. You should also consider the variety of seeds you want to grow and whether they are suitable for the climate and growing conditions in your area.
Here are some other valuable tips on how to buy microgreens seeds:
- Determine the type of microgreens you want to grow
- Check for quality
- Look for organic seeds
- Consider the quantity
- Check the price
Where to Buy Microgreens Seeds
Here are some places where you can buy microgreens seeds:
- Local Garden Centers
- Online Wholesale Food Distributors
- Seed Companies
- Home Improvement Stores
- Farmer's Markets
Microgreens Industry: Profitability of the Microgreens Industry
While they may be small in size, the profitability of the microgreens industry is anything but small. In fact, it's one of the most lucrative and fast-growing industries in the produce wholesale sector, with a projected global market value of over $2 billion by 2026.
In this section, we’ll look at the profitability of the microgreens industry and if it’s worth investing in. We’ll also find out what makes wholesale microgreens a sustainable business model.
Wholesale Microgreens Sustainability: A Sustainable Farming Business Model
So, if you're looking for a sustainable and profitable business model, starting a microgreens business might just be what you need. Stay tuned as we dive into the details of this exciting business opportunity.
Sustainable farming is crucial for a wholesale microgreens business for a number of reasons. On one hand, microgreens are delicate and require precise growing conditions, which can lead to heavy reliance on resources like water and energy.
Many consumers are becoming more interested in sustainable and environmentally-friendly products, making sustainable farming practices a selling point (USP) for microgreens businesses.
So, what are some ways to implement sustainable farming practices on a microgreens farm? Here are a few examples:
- Use natural pest control methods
- Water conservation
- Reduce energy use
Production Costs for Microgreens Industry
Next, we'll consider production costs.
The cost of producing microgreens can vary depending on the specific crop and growing method used. It is generally considered to be a low-cost, high-margin industry.
Here's a hypothetical case study on production costs for the microgreens industry:
ABC Microgreens is a small wholesale food distribution business that grows and sells various types of microgreens to local restaurants and farmers markets. They have been in operation for two years and have built a reputation for high-quality, fresh produce. The company currently have four employees and operate out of a small greenhouse.
- Seeds: The cost of seeds can vary depending on the type of microgreen, but on average ABC Microgreens spends $10 per pound of seeds. They use approximately 10 pounds of seeds per week, so their weekly seed cost is $100.
- Growing medium: ABC Microgreens uses a soilless growing medium made of peat moss, vermiculite, and perlite. They purchase a 50-pound bag for $20, which lasts approximately four weeks. Therefore, their weekly growing medium cost is $5.
- Water and electricity: The greenhouse requires water and electricity to maintain a proper environment for the microgreens. On average, ABC Microgreens spends $50 per month on water and $100 per month on electricity. Their weekly cost for water and electricity is $37.50.
- Labor: ABC Microgreens has four employees who work 40 hours per week. Their hourly wage is $15. Therefore, their weekly labor cost is $2,400.
- eCommerce Packaging: ABC Microgreens packages their products in clamshell containers, which cost $0.20 each. They use approximately 200 clamshells per week, so their weekly packaging cost is $40.
- Miscellaneous: ABC Microgreens incurs other miscellaneous costs such as fuel for transporting their products, cleaning supplies, and equipment maintenance. On average, they spend $200 per week on these expenses.
Adding up all these costs, ABC Microgreens' total weekly production cost is:
$100 (seeds) + $5 (growing medium) + $37.50 (water and electricity) + $2,400 (labor) + $40 (packaging) + $200 (miscellaneous) = $2,782.50
In this hypothetical case study, we can see that the production costs for a microgreens business like ABC Microgreens can add up quickly. It's important for business owners to carefully track and manage their expenses to ensure that they are pricing their products appropriately and making a profit.
By understanding their production costs, ABC Microgreens can make informed decisions about their pricing strategy, marketing efforts, and overall efficient business systems and operations.
Let’s look at a pricing case study for the same hypothetical ABC Microgreens company:
ABC Microgreens is looking to develop a pricing strategy that will allow them to compete effectively in the market while maintaining profitability. They currently sell their microgreens to restaurants, grocery stores, and individuals, but they are unsure of the best way to price their products given the variability in costs and demand.
What pricing solution do you think will work here?
There are several pricing strategies that ABC Microgreens could consider, depending on their goals and market conditions:
- Cost-plus pricing
- Value-based pricing
- Dynamic pricing
- Subscription pricing
By using a combination of pricing strategies, the ABC Microgreens can remain competitive in the market while maintaining profitability and business resilience.
Revenue Streams in the Microgreens Industry
The microgreens industry has several revenue streams that contribute to the overall profitability of the business.
Here are some main revenue streams are:
- Retail Sales
- Wholesale Sales
- Subscription Services
- Value-Added Products
Profitability Analysis for Microgreens Business
Let’s look at the different methods of profitability analysis with a specific focus on the microgreens industry.
Gross Profit Margin
The formula for calculating gross profit margin is:
Gross Profit Margin = (Revenue - COGS) / Revenue x 100
In the microgreens industry, the cost of producing microgreens is relatively low compared to other crops. Thus, the gross profit margin for microgreens producers is typically high, ranging from 50-80%.
This indicates that the industry is profitable and efficient in terms of production.
Net Profit Margin
The formula for calculating net profit margin is:
Net Profit Margin = (Revenue - COGS - Operating Expenses - Taxes) / Revenue x 100
In the microgreens industry, the net profit margin can vary depending on factors such as the size of the business, location, and competition. However, most microgreens producers report a net profit margin of around 15-20%.
This shows that the industry is profitable and sustainable in the long run.
Return on Investment
The formula for calculating ROI is:
ROI = (Gain from Investment - Cost of Investment) / Cost of Investment x 100
In the microgreens industry, the ROI can vary depending on the size of the investment and the market demand for microgreens. However, most microgreens producers report a positive high ROI, indicating that the industry is a profitable investment opportunity.
Break-even Analysis for Microgreens Industry
The formula for calculating break-even point is:
Break-even Point = Fixed Costs / (Revenue per unit - Variable Costs per unit)
In the microgreens industry, the fixed costs can include expenses such as rent, labor, and equipment, while the variable costs can include expenses such as seeds, soil, and water. The break-even point can vary depending on the size of the business and the price of microgreens.
Market Size and Growth of The Microgreens Industry
The microgreens industry is a rapidly growing sector in the agriculture industry, with increasing popularity in recent years. According to stats, the global microgreens market was valued at USD 1.5 billion in 2020 and is expected to grow at a CAGR of 7.8% from 2021 to 2028.
Some key factors driving the growth of the microgreens market include:
- Increasing demand for healthy and fresh food products
- Rising consumer awareness about the health benefits of microgreens,
- Growing trend of urban farming
Industry Trends for Microgreens Industry
The high competition in the market and the need for continuous innovation and differentiation may affect the profitability of the microgreens industry. Let’s look at some market trends in the industry for intending microgreens business owners.
- Emerging Market Trends
One of the most significant growth opportunities for the microgreens industry is the emergence of new market trends. Consumers are becoming more health-conscious, and demand for nutrient-dense foods is increasing.
- Innovation and Technology Advancements
Innovation and technology advancements have also opened up new growth opportunities for the Microgreens Industry. Advancements in hydroponic and vertical farming technology have enabled businesses to grow microgreens more efficiently and cost-effectively.
- Expansion into New Markets
Another significant growth opportunity for the Microgreens Industry is expansion into new markets. While the demand for microgreens continues to grow in urban centers, there is still a large untapped market in rural areas and smaller towns.
- Diversification of Product Offerings
Diversification of product offerings can also help businesses in the Microgreens Industry increase their profitability. While microgreens are the primary product, businesses can also offer other fresh produce items, such as herbs and edible flowers.
Starting a microgreens business is a very profitable venture. According to stats, the global microgreens market size was valued at USD 2.3 billion in 2020 and is expected to grow at a CAGR of 7.9% from 2021 to 2028.
With these key microgreens industry data, it’s not surprising that you’d be interested in starting a microgreens business. Let’s look at how to start your own microgreens business.
Microgreens Business: Starting Microgreens Business
Starting a microgreens business can be a fulfilling and profitable venture.
The market for microgreens is growing rapidly, driven by consumer demands in produce wholesale, sustainable eCommerce food production, food safety, and unique culinary experiences.
Here are some key steps to help you get started:
- Developing a Microgreens Business Plan
Writing a business plan will help you define your business goals, identify your target niche market, and create a roadmap for your business. You can include information such as the types of microgreens you will grow, your pricing strategy, your eCommerce marketing plan, and your projected financials.
- Conducting Market Research
Market research will help you understand the demand for microgreens in your area and the competition you will face. You can survey potential customers, attend farmers markets, and research online to get a sense of the market.
- Identifying Target Customers
Identifying your target customers will help you tailor your marketing and sales strategies to their specific needs. Consider targeting restaurant businesses, farmers markets, grocery stores, and health-conscious individuals.
- Setting up a Growing Area
Microgreens can be grown in a relatively small space, making them a great option for home-based businesses. You will need a growing area that receives adequate light and is easy to control for temperature and humidity. As a tip, start with simple growing setups like trays, racks, or shelves.
- Sourcing Seeds and Supplies
You will need to purchase high-quality seeds and wholesale produce supplies such as growing medium, trays, and lighting. Consider purchasing from reputable suppliers and choose organic and non-GMO seeds if possible.
- Growing and Harvesting Microgreens
Once you have your growing area set up and your supplies ready, you can start growing your microgreens. Follow best practices for planting, watering, and harvesting to ensure high-quality and consistent yields. You can also experiment with different varieties to expand your product offerings.
- Marketing and Selling your Microgreens
Marketing and selling your microgreens can involve attending farmers markets, selling to local restaurants and grocery stores, or setting up an online store. You can also leverage social media to promote your business and connect with potential customers.
Growing Microgreens: How to Grow Microgreens
Before starting your microgreens business, it is important you know how to grow microgreens seeds. So, how do you grow microgreens?
Choosing Microgreens Seeds
When choosing microgreen seeds, there are a few considerations to keep in mind:
- Choose seeds based on the flavor you prefer.
- Different seeds have different growth rates.
- Different microgreens have different nutritional profiles. For example, some are high in vitamin C or beta-carotene, while others are high in protein or fiber.
- Some seeds are easier to grow than others, so consider your level of experience before choosing your seeds.
Factors to Consider When Growing Microgreens
Here is what you need to grow microgreens seeds:
- Growing medium
- Light source
Maintaining Proper Conditions for Growing Microgreens: How to Grow Microgreens
- Start with clean, high-quality soil or a hydroponic growing medium.
- Soak the seeds in water for several hours or overnight before planting.
- Spread the seeds evenly over the growing medium, and cover with a thin layer of soil or growing medium.
- Water the microgreens regularly, but be careful not to overwater. The soil or growing medium should be damp, but not waterlogged.
- Keep the growing environment well-ventilated to prevent mold growth.
- Monitor the lighting, temperature, and humidity levels regularly and adjust as needed.
- Harvest the microgreens when they reach the desired size, typically after 7-14 days.
- Rinse the harvested microgreens and store them in a sealed container in the refrigerator for up to a week.
Preparing the Growing Medium
- Choose the appropriate growing medium
- Sterilize the growing medium
- Add organic matter
- Adjust pH
How to Grow Microgreens Seeds in 9 Steps
Now, let's get started on growing microgreens at home:
Step 1: Fill your container with growing medium, leaving a little space at the top.
Step 2: Sprinkle the seeds evenly over the surface of the medium, about a quarter-inch apart. You can mix different types of seeds for a colorful and flavorful blend.
Step 3: Cover the seeds with a thin layer of growing medium, just enough to barely cover them.
Step 4: Water the container gently with a spray bottle or a watering can, making sure not to wash away the seeds. Keep the medium moist but not soaking.
Step 5: Place the container in a bright, warm spot with good air circulation. Cover it with a lid or plastic wrap to create a mini greenhouse effect and to retain moisture. Alternatively, you can use a dome or a grow light to create optimal conditions.
Step 6: Check the seeds daily for germination, which usually takes 2-7 days depending on the type of seed. Once the seedlings emerge, remove the cover and place the container under direct light for 12-16 hours per day.
Step 7: Water the microgreens as needed, keeping the medium moist but not waterlogged. You can use a spray bottle or a watering can with a gentle showerhead.
Step 8: Harvest the microgreens when they reach the desired size, usually 1-3 inches tall, depending on the type of seed. Cut them with sharp scissors or a knife just above the medium, leaving the roots behind.
Step 9: Rinse the microgreens in cold water to remove any dirt or debris. Store them in a container with a damp paper towel or in a plastic bag in the fridge for up to a week.
Here are some tips for caring for microgreens and troubleshooting common problems:
- Don't overwater or underwater your microgreens, as this can lead to mold, rot, or wilting. Check the moisture level of the medium with your finger or a moisture meter.
- Avoid using chemical fertilizers or pesticides, as microgreens are delicate and can absorb toxins easily. Use organic or natural products instead.
- Rotate your containers daily to promote even growth and prevent bending or leaning toward the light.
- Watch out for pests such as aphids, spider mites, or thrips, which can damage your microgreens. You can remove them by spraying them with neem oil or a mild soap solution.
- Experiment with different seed varieties and growing mediums to find your favorite combination. You can also add microgreens to smoothies, soups, omelets, or stir-fries for extra nutrition and flavor.
How to Harvest Microgreens
Now that you know how to grow microgreens, let’s look at some tips on harvesting microgreens.
- Look for the first true leaves: The first set of leaves that emerge from the microgreen seeds are called the cotyledons. These are not true leaves and do not contain as many nutrients as the true leaves that follow. Wait until the true leaves have developed before harvesting.
- Check the height: Microgreens should be harvested when they reach a height of 1-2 inches. Any taller than this and they may start to lose flavor and texture.
- Look for signs of maturity: As the microgreens mature, they will start to develop a more complex flavor and may change color slightly. Once they reach this point, they are ready to be harvested.
- Use scissors: Using a pair of sharp scissors, cut the microgreens just above the soil line. Be careful not to pull or yank the plants out of the soil, as this can damage the roots of the remaining plants.
- Harvest in batches: If you are growing multiple trays of microgreens, harvest them in batches rather than all at once. This will allow the remaining plants to continue growing and provide a steady supply of fresh microgreens.
- Wash and dry: After harvesting, rinse the microgreens under cool running water and gently pat them dry with a clean towel or paper towel. This will remove any dirt or debris and help them stay fresh longer.
- Refrigerate: Place the microgreens in a plastic bag or container and store them in the refrigerator. They will stay fresh for up to a week.
- Use in a variety of dishes: Microgreens are a versatile ingredient that can be used in salads, sandwiches, smoothies, and more. They add a burst of flavor and nutrition to any dish.
- Experiment with different varieties: There are many different types of microgreens to choose from, each with its own unique flavor and nutritional profile. Experiment with different varieties to find your favorites.
Tips for a Successful Microgreens Harvest
With the right microgreens growing kit, it is easier to grow and harvest microgreens.
Here are some tips to successfully harvest microgreens:
- Choose high-quality seeds: Invest in seeds from a reputable supplier to ensure a higher germination rate and healthier plants.
- Use the right growing medium: Opt for a soilless mix or a well-draining potting mix to avoid compaction and facilitate root development.
- Seed density: Sow seeds evenly and with the proper density to prevent overcrowding and ensure even growth.
- Pre-soaking: Soak larger seeds for a few hours before planting to improve germination rates.
- Planting depth: Plant seeds according to their size, generally at a depth of 1-2 times their diameter.
- Temperature: Keep the growing environment at a consistent temperature, ideally between 65-75°F (18-24°C).
- Humidity: Maintain humidity levels between 40-60% to encourage healthy growth and prevent mold or damping-off issues.
- Ventilation: Provide proper air circulation to reduce humidity and prevent mold growth.
- Light: Ensure your microgreens receive adequate light, either from sunlight or artificial light sources like LED or fluorescent grow lights.
Microgreens Kit: Top 5 Microgreens Growing Kit and Equipment
It may be difficult to grow microgreens without the right growing kit and equipment. Let’s look at what you need to grow microgreens.
5 Factors to Consider When Choosing a Microgreens Growing Kit
When choosing a microgreens growing kit, it is important to consider a variety of factors to ensure that the kit you select is best suited to your wholesale produce needs and preferences.
Here are some key factors to consider:
- Space requirements
Think about how much space you have available for growing microgreens. Microgreens growing kits come in various sizes and configurations. So choose one that fits well within your designated growing area, whether it be on a windowsill, countertop, or a dedicated indoor garden.
- Type of microgreens to grow
Different kits may be better suited for specific types of microgreens. Some may be designed to grow a single type of microgreen, while others may allow for multiple varieties. Consider the types of microgreens you want to grow and select a kit that caters to your preferences, whether it be nutrient-rich greens like kale or arugula, or flavorful herbs like basil or cilantro.
- Ease of use and maintenance
Some microgreens growing kits are designed for beginners, while others may be more suitable for experienced growers. Look for a kit that matches your experience level and provides clear instructions, as well as one that requires minimal maintenance. Features like self-watering systems and built-in LED grow lights can make the growing process easier and more efficient.
- Budget and cost
Microgreens growing kits can range in price from affordable options to more premium setups. Consider your budget and the long-term costs associated with the kit, such as the need for replacement parts, seeds, or growing mediums.
- Sustainability and eco-friendliness
Many people are drawn to microgreens due to their health benefits and minimal environmental impact. When choosing a growing kit, look for options that prioritize sustainability and eco-friendliness.
Top 5 Microgreens Grow Kits
- Pros: Easy to set up, environmentally friendly, high-quality seeds
- Cons: Limited seed variety included, small tray size
Ideal for: Beginners and those with limited space
- Pros: Unique design, educational, space-saving
- Cons: Expensive, limited growing space, requires more maintenance
Ideal for: Hobbyists and those interested in aquaponics
- Pros: Easy to use, low maintenance, attractive design
- Cons: Seed Quilts can be pricey, limited growing space
Ideal for: Those seeking an easy, stylish solution for growing microgreens
- Pros: Innovative space-saving design, easy to set up and expand
- Cons: Limited seed variety, may not work on all window types
Ideal for: Urban dwellers with limited space and access to sunlight
- Pros: Larger growing area, wide seed variety, budget-friendly
- Cons: Not as aesthetically pleasing, no instructions included
Ideal for: Those looking for a more traditional, larger-scale growing setup
How to Store Microgreens: 6 Wholesale Microgreens Packaging Ideas
One of the most crucial aspects of using microgreens is proper storage. The delicate nature of these greens means that they can easily wilt or spoil if not stored correctly. This is why it's essential to know how to store microgreens to maintain their freshness and quality.
Here are some wholesale microgreens packaging ideas to consider:
- Microgreens Clamshell Containers
- Biodegradable Microgreens Packaging Bags
- Resealable Bags
- Vacuum-Sealed Bags
- Plastic Trays with Lids
- Paper Cartons
How to Choose the Right Packaging for Your Microgreens
Here are some factors to consider when selecting the best packaging options for your microgreens:
Microgreens Packaging and Shipping Tips
Here are some tips on packaging, storing and getting microgreens ready to be shipped:
- Shipping microgreens long distances: If you are shipping your microgreens over long distances, consider using packaging that is durable and able to withstand the rigors of transportation.
- Storing microgreens in refrigerated environments: If you are storing your microgreens in a refrigerated environment, consider using packaging that allows for good air circulation.
- Use sustainable packaging materials: Consumers are becoming increasingly concerned about the environmental impact of the products they buy.
- Use packaging that keeps microgreens fresh: Consider using packaging that helps keep your microgreens fresh during shipping and storage.
- Label your packaging: Make sure to clearly label your microgreens packaging with the name of the variety, the date they were harvested, and any other important information.
- Consider adding branding: If you're selling wholesale microgreens, you may want to add branding to your packaging.
- Use insulated packaging for shipping: Microgreens are sensitive to temperature changes, so it's important to use insulated packaging when shipping them.
- Offer bulk packaging options: Consider offering bulk packaging options, such as large bags or boxes, to cater to these customers.
- Include storage instructions: Finally, make sure to include storage instructions with your microgreens packaging.
How to Source Microgreens for Your Business
While microgreens seeds are readily available and easy to farm yourself, it can be a daunting task when you run a chain of restaurants or don’t have the time to take care of your garden. This is why getting high-quality wholesale microgreens from the best food distributors is crucial.
Let’s look at the best ways to source wholesale microgreens.
5 Tips For Sourcing Wholesale Microgreens
- Identify Your Needs
Before you start sourcing for microgreens suppliers, it is important to determine the types of microgreens you need for your business. If you run a restaurant business, for instance, you may require Kale, Arugula, and Radish microgreens to add more flavor to the meals on your restaurant menu.
- Research Potential Suppliers
Once you have identified your needs, you can proceed to research potential suppliers. This involves searching for wholesale suppliers online, asking for recommendations from other business owners, and attending trade shows or conferences to connect with suppliers.
- Evaluate Suppliers
When researching potential suppliers, you should evaluate them based on several factors. First, review their eCommerce website and product offerings to ensure that they offer the types of microgreens you need.
- Negotiate Terms and Place Order
Once you are done with your due diligence and initial research, the next step is vendor negotiation and placing your first order. Most companies have a procurement process and vendor management system in place to manage vendors and suppliers.
- Maintain a Good Relationship with Your Supplier
Keeping a good vendor relationship is important to your business’ success. It’s not easy having to go through sourcing for microgreens vendors every now and then. So, it’s highly recommended to incorporate vendor management best practices.
10 Top Wholesale Microgreens Suppliers for Your Restaurant
Sourcing wholesale microgreens from the right produce wholesaler can be a difficult task, especially if you don’t know where to start from. If you run a microgreens business, you’ll probably need a supplier that can also provide you with different types of microgreens kit and microgreens growing supplies.
Here are top ten wholesale microgreens suppliers for your restaurant business:
True Leaf Market is a leading supplier of microgreens seeds and supplies. They offer a wide range of microgreens kits, including the popular Chef's Herb Garden Microgreens Starter Kit.
Johnny's Selected Seeds is another well-known supplier of high-quality microgreens seeds and growing supplies. They have a wide range of organic and conventional seeds, including popular varieties like sunflower, pea, and radish.
Evergreen Growers Supply is a wholesale supplier of microgreens seeds, soil, and growing supplies. They offer a wide selection of seeds, including wheatgrass, barley, and microgreen mixes.
Kitazawa Seed Company is a family-owned business that has been providing high-quality seeds for over 100 years. They offer a wide variety of Asian vegetable and herb seeds, including several varieties of microgreens.
Bootstrap Farmer is a wholesale supplier of microgreens and farming equipment. They offer a wide selection of microgreens seeds, growing supplies, and equipment like high-quality lighting systems and automated watering systems.
Koppert Cress USA is a well-established wholesale microgreens supplier that has been in business for over 30 years. They provide a wide range of microgreens, edible flowers, and specialty produce to restaurants, chefs, and foodservice businesses across the country.
Fresh Origins is another reputable wholesale microgreens supplier that provides high-quality products to chefs and restaurants across the United States. They offer over 600 varieties of microgreens, edible flowers, and other specialty produce, including organic and non-GMO options.
Gotham Greens is a leading supplier of premium quality microgreens, herbs, and lettuces that are grown sustainably and locally in urban greenhouses.
Pacific Coast Greens is a wholesale produce supplier that provides a wide range of microgreens, sprouts, and herbs to restaurants, grocery stores, and other foodservice businesses in Southern California.
Great Lakes Growers is a family-owned and operated wholesale microgreens supplier that provides fresh, locally grown microgreens, lettuces, and herbs to restaurants, grocery stores, and other foodservice businesses in the Midwest.
Factors to Consider When Choosing Wholesale Microgreens Suppliers
When searching for wholesale microgreens suppliers, it’s essential to do your research and consider the following factors:
- Customer Service
How to Find Wholesale Microgreens Suppliers for Your Restaurant
Here are some tips to help you find the best supplier for your needs:
- Research online and read reviews from other customers. This will give you an idea of the quality of the supplier's products and customer service.
- Look for suppliers that specialize in microgreens seeds and growing supplies. This ensures that they have a comprehensive selection of products and expertise in the industry.
- Consider the supplier's shipping policies and delivery times. It's important to choose a supplier that can deliver products quickly and reliably.
- Check the supplier's minimum order requirements and pricing. You want to make sure that the supplier's prices are competitive and that their minimum order requirements are reasonable for your business.
- Consider working with multiple suppliers to ensure a steady supply of high-quality microgreens. This also allows you to compare prices and product offerings to find the best fit for your business.
Marketing Microgreens: How to Sell Microgreens to Restaurants
So, you have all these beautifully packaged and branded microgreens waiting to be sold, what next?
A successful wholesale marketing plan for selling microgreens to restaurants involves a combination of strong branding and positioning. It also includes the strategic use of various marketing channels.
Let’s look at how to sell microgreens online:
- Create a unique selling proposition (USP)
- Design a logo
- Build a strong online presence
- Take advantage of social commerce marketing
- Employ eCommerce content marketing strategies
- Try eCommerce email marketing
- Attend events and trade shows
Tips for Marketing Microgreens to Restaurants
- Showcase quality and freshness
- Develop relationships with chefs and restaurant owners
- Offer customized solutions
Tips For Expanding Your Microgreens Business
Here’s how to expand your microgreens business and market them effectively to restaurants.
- Add new microgreen varieties to your product offerings
- Sell seeds and starter kits
- Offer microgreens workshops
- Increase your growing capacity
- Develop strategic partnerships with experts, distributors, and potential customers
- Explore new markets
Measuring Success and Adjusting Your Strategy
When marketing microgreens to restaurants, it is crucial to monitor your progress, assess the effectiveness of your approach, and make necessary adjustments.
Here are 3 important metrics to track:
- B2B Sales Process Growth
- Customer Retention
- Social Media Engagement
Becoming The Talk of Town
In conclusion, we hope that our comprehensive guide on the wholesale microgreens business has provided you with valuable insights. The practical tips in this guide is sure to get you started in this flourishing industry.
By understanding the various aspects of microgreens – from their benefits and growth processes to finding reliable suppliers and marketing your products – you can confidently embark on a successful microgreens venture.
With a bit of dedication, research, and hard work, you can tap into this thriving market. Additionally, you can contribute to the growing demand for nutritious, sustainable, and delicious microgreens in restaurants and beyond.
Happy growing and sourcing!