If you’ve dipped your toe into B2B wholesale eCommerce with an online ordering website for your customers and a sales rep mobile app, congratulations, you’re up to speed with 2015.
For a majority of successful wholesale businesses today, web-based ordering is old news. To really compete in today’s industry, you need to offer a best-in-class sales rep app to optimize your team’s performance, and a mobile ordering app that allows your customers to place orders anytime and from anywhere using their smartphones.
You may be thinking, “Oh, well, customers can just use my website on their smartphone. It's no big deal, I don’t need a mobile app”. The fact of the matter is, it’s a pretty big deal, and having a native mobile app for iOS and Android devices provides substantial advantages over a mobile web page.
Adapting to a Changing Industry
As you already know, the B2B wholesale distribution industry has changed drastically over the last decade. In order to adapt, many leading companies have abandoned outdated ordering methods in favor of adopting modern B2B eCommerce solutions that appeal to their buyers’ preference for on-demand ordering.
According to a study conducted by Forrester Research, B2B eCommerce revenue is expected to top $1 trillion by 2020. However, while web-based eCommerce is forecasted to grow by 10% each year, mobile eCommerce is expected to grow an astounding 30% year-over-year.
Mobile Ordering for Wholesale Distribution
Smartphones are quickly becoming the ordering platform of choice for many wholesale food buyers because they are convenient to use (since you always have your smartphone with you) and they fit operators’ busy lifestyles.
In a survey of 500 B2B suppliers over half of them agreed that the ability to place mobile orders is important for their customers.
With such a high demand for modern B2B eCommerce solutions, it is no wonder so many of your fellow distributors are beginning to offer mobile ordering to their customers. It’s time for you to do the same, or stand by the sidelines and watch your customers flee to the competition.
Download our free eBook, Wholesale B2B eCommerce: Mobile Apps to learn more.