Request A Demo

Fill out the information below and we'll get in touch right away to schedule your demo!

Thanks! We'll send the report to your inbox as soon as it's ready!
Oops! Something went wrong while submitting the form.
Wholesale B2B eCommerce

How Wholesale B2B Ecommerce Software Impacts Your Bottom Line

Written by
Rianna Greenfield

If you’ve been following our blog, by now you should be well aware of the challenges facing distributors, and the trends that are disrupting the industry. But, just in case you aren’t, let’s take a look back at how B2B eCommerce platforms are impacting wholesale distribution:

Keeping these statistics in mind, how can implementing a B2B eCommerce platform, like BlueCart, help increase your company’s bottom line?

The B2B Customer Experience

According to Forrester Research’s B2B eCommerce Forecast 2015-2020, B2B eCommerce revenue is estimated to reach $1.2 trillion by 2020. A driving force behind this is the consumers’ desire to place orders online. Research shows that B2B buyers expect the same level of customer service, ease of use, and convenience that they have become accustomed to in a B2C environment.

Improving your buyers’ experience through better technology is a big revenue building opportunity. The only way to capture a share of Forrester Research’s forecasted eCommerce revenue growth is to appeal to your customers’ demands. Investing early in an online solution will please your current customers while attracting new leads and sales opportunities.

Improve Sales Rep Efficiency

Your sales team is the driving force behind your business’s success. If they are not operating at peak performance, then neither is your company. Many distributors are incorrect in their thinking that mobile and online platforms will make their sales reps redundant. In reality, modern technologies like a sales rep mobile app have the opposite effect.

The average sales rep spends as little as 15% of their time working directly with customerThe BlueCart Sales Rep streamlines your sales process so your sales reps have more time to:

  • Maintain relationships with current customers and provide best-in-class customer service

Identify and nurture quality leads and partnerships

  • Introduce buyers to new product lines and categories
  • Automatically send exclusive deals to customers
  • Perform customer outreach to increase cart size and drive sales

When it comes to increasing your bottom line, using an online platform to leverage the power of your sales team isn’t just limited to time and automation. With BlueCart, reps are given the tools to provide better in-field sales support because they have access to up-to-date catalogs and pricing information.

eCommerce and Your Bottom Line

If B2C buying process is any indication, the B2B eCommerce trend is here to stay. Implementing an eCommerce solution is crucial to your company’s bottom line because it will please your current customers, attract new buyers, and improve sales rep efficiency and increase revenue.

BlueCart provides your company with the technology and resources to capitalize on the wholesale industry’s eCommerce shift. To schedule your free demo, email us at or call us at (650) 242-9444 ext. 2.

Start Calculating Your Food Cost Today

Enter your email to download your free food cost calculator

Check your inbox to confirm your subscription!
Oops! Something went wrong while submitting the form.

What's BlueCart?

Icon of a finger tapping
One Click Ordering

Order from any of your suppliers on the web or right from your phone. Get push notifications for cut-off's and order statuses.

Icon of an inventory box

Manage and archive your inventory levels right from your phone or computer. Place orders instantly and easily when you're running low.

Icon of a delivery truck
Order Check-in

Check in your deliveries as soon as the truck arrives and instantly update your suppliers on any mistakes or damaged items.

Get Started
Icon of a computer displaying a shopping basket
Sell Smarter

Accept online & mobile ordering to all of your customers and personalize products and pricing for each. Know exactly when they go inactive.

Icon of a coupon barcode
Promote Specials

Increase your sales by promoting weekly specials that are advertised to your buyers through an email and the BlueCart platform.

Icon of a chart with bar graphs
Automated Analytics

View sales and profit data to ensure you're always trending upward. You can also export live custom data, fulfillment reports, and pick tickets with ease!

Get Started