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Wholesale B2B Ecommerce Software Impacts a Bottom Line

Rianna Greenfield
Tuesday, April 2, 2019
Table of Contents

If you’ve been following our blog, by now you should be well aware of the challenges facing distributors, and the trends that are disrupting the industry. But, just in case you aren’t, let’s take a look back at how B2B eCommerce platforms are impacting wholesale distribution:

Keeping these statistics in mind, how can implementing a B2B eCommerce platform, like BlueCart, help increase your company’s bottom line?

The B2B Customer Experience

According to Forrester Research’s B2B eCommerce Forecast 2015-2020, B2B eCommerce revenue is estimated to reach $1.2 trillion by 2020. A driving force behind this is the consumers’ desire to place orders online. Research shows that B2B buyers expect the same level of customer service, ease of use, and convenience that they have become accustomed to in a B2C environment.

Improving your buyers’ experience through better technology is a big revenue building opportunity. The only way to capture a share of Forrester Research’s forecasted eCommerce revenue growth is to appeal to your customers’ demands. Investing early in an online solution will please your current customers while attracting new leads and sales opportunities.

Improve Sales Rep Efficiency

Your sales team is the driving force behind your business’s success. If they are not operating at peak performance, then neither is your company. Many distributors are incorrect in their thinking that mobile and online platforms will make their sales reps redundant. In reality, modern technologies like a sales rep mobile app have the opposite effect.

The average sales rep spends as little as 15% of their time working directly with customerThe BlueCart Sales Rep streamlines your sales process so your sales reps have more time to:

  • Maintain relationships with current customers and provide best-in-class customer service

Identify and nurture quality leads and partnerships

  • Introduce buyers to new product lines and categories
  • Automatically send exclusive deals to customers
  • Perform customer outreach to increase cart size and drive sales

When it comes to increasing your bottom line, using an online platform to leverage the power of your sales team isn’t just limited to time and automation. With BlueCart, reps are given the tools to provide better in-field sales support because they have access to up-to-date catalogs and pricing information.

eCommerce and Your Bottom Line

If B2C buying process is any indication, the B2B eCommerce trend is here to stay. Implementing an eCommerce solution is crucial to your company’s bottom line because it will please your current customers, attract new buyers, and improve sales rep efficiency and increase revenue.

BlueCart provides your company with the technology and resources to capitalize on the wholesale industry’s eCommerce shift. To schedule your free demo, email us at or call us at (650) 242-9444 ext. 2.