back to resources

Born on the 5th of July: BlueCart Turns Four!

Thursday, July 5, 2018
Table of Contents

In July of 2014, while the rest of America was washing out their red, white and blue Jello molds or cleaning out their grills, Konstantin Zvereff and Jag Bansal were just getting started on a big project.  

Based in Washington, D.C., Zvereff and Bansal were ready to put an idea to work that they conceived at Georgetown’s McDonough School of Business four years earlier.

The idea? Connect a chef with the suppliers he orders from on a daily, weekly or monthly basis. Allow restaurants and suppliers to take their ordering routines to one streamlined platform to order with ease and without costly mistakes.

Four years later, BlueCart (originally called Improvonia) operates out of four offices in New York, Washington D.C., Chicago and Mountain View, California. Like any startup that makes it to its fourth year, the journey has been challenging, exciting, scary and filled with nights sleeping on couches.

September 2011: Konstantin Zvereff and Jagmohan Bansal meet on their first day at a prep course for Georgetown University’s MBA program. This is where the initial idea for BlueCart (aka Improvonia) is born.

July 4, 2014: After finishing grad school and pursuing other avenues, Improvonia goes live in Washington, D.C.

September 2014: We get kicked out of our first office for being too “loud”. We call that “passionate.”

December 11th, 2014: Order value surpasses $50k!

July 2015: BlueCart, aka Improvonia, closes a $4 million investment to scale up the platform for connecting restaurant and suppliers with paperless ordering.

November 2015: BlueCart opens the Mountain View office

December 2015: BlueCart releases completely revamped app for buyers and sellers.  

June 30, 2016: BlueCart moves from a cramped BlueCart employee’s apartment and opens an NYC office. The couch is the first piece of furniture in the new office.

September 2016: BlueCart acquires first paying account, bribed with a $10 Starbucks gift card :)

June 2017: BlueCart raises $10 million in Series B funding.

November 2017: BlueCart releases the first BlueCart Hospitality Report, a compilation of data-driven insights into the what, when and why of purchasing patterns between restaurants and suppliers.

January-March 2018: BlueCart adds 3,100 new wholesalers and 27,000 new buyers in Q1 of 2018.

Spring 2017: BlueCart opens the Chicago office.

May 2018: BlueCart secures B-1 funding to bring fundraising to a total of $22 million raised.

BlueCart leadership in Mountain View, CA

We at BlueCart are incredibly humbled and blessed to have made it this far. However, while the entrepreneur lifestyle is often glamorized, success is a product of incredibly hard work, grit and support from our closest loved ones.

As we grow our team and work together towards our goals, we hope to bring many more exciting landmarks over the years. Watch out for BlueCart!