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How Wholesale Food Distributors Improve Operations

Rianna Greenfield
Friday, May 17, 2019
Table of Contents

In the highly competitive marketplace of wholesale food distribution, you have to do everything you can to give your team the tools and resources needed to make the sales process more efficient, build strong relationships with customers, grow average order size and order frequency, while also prospecting for new business. With those goals in mind, let’s take a look at how B2B eCommerce can be your and your team’s best friend.

For your sales reps to be more effective, they need to educate themselves on the products they are selling and educate the customers on why they should purchase those products. The best way to do this is by using a robust digital catalog with high-resolution images and detailed product information that leaves nothing to the imagination.

Product education and information is only one part of the equation, however. If there’s one complaint we hear from our wholesale distributor customers, it’s that their sales reps are “just order takers”, meaning they spend so much time manually taking orders (often writing them down on paper and later inputting them into an ERP system) that they aren’t doing more high-value tasks they are better suited for (such as prospecting new business, growing existing business, or merchandising and marketing).

A B2B eCommerce solution with mobile apps solves this in two ways:

  1. A self-serve mobile app for buyers means they can input their own orders if they so choose
  2. A mobile app for sales reps makes mobile order taking a breeze so they can take orders in the field in a matter of seconds

A Cohesive Sales Experience

Along with making the ordering process easier for your sales reps and customers, mobile B2B eCommerce apps allow you to better organize and distribute sales collateral. For instance, prior to using mobile apps, many of our suppliers reported that they had a difficult time ensuring consistency throughout the sales process because they were unable to provide buyers with a universal, branded experience. Now, they can create catalogs, sales sheets, order forms, and invoices embedded with their company logo and contact information. And since these documents are uploaded into an app, they are easily accessible by sales reps and customers.

A combination of mobile apps for buyers and field sales reps gives you the power to streamline the purchasing process, digitize company assets, and make the most of your team’s limited resources. No longer do you have to deal with paper catalogs, writing orders down and then manually inputting them into your ERP system, or other inefficient processes.