Not all mobile eCommerce solutions are created equal; it is important to understand the differences between different platforms and how each can impact the ordering process for your customers, sales reps, and fulfilment teams.
The three most common mobile ordering solutions are legacy systems, mobile websites and native mobile apps:
Legacy System: Proprietary hardware and software, that has likely been in use for years.
Mobile Website: A mobile version of your website, designed for a smartphone’s smaller screen.
Native Mobile App: An app that is downloaded to a user’s smartphone, optimized for a better mobile experience.
Now that we know what each platform is, take a look at what each solution is capable of: