Customer experience is something all wholesale food distributors pride themselves on, and unsurprisingly it is one of the most important factors contributing to their business success. However, some suppliers are finding it difficult to provide their buyers with a best-in-class experience as the distribution industry shifts to favor eCommerce over more traditional business models. In a recent survey of B2B buyers concerning their evolving expectations, only 27% of respondents said wholesale companies actually meet their demands for a more improved customer experience.
Thankfully, all hope is not lost if you fall into this category. The best way to offer your buyers a great customer experience is to adopt a wholesale B2B eCommerce solution that offers your customers the resources and tools to streamline the ordering process and make their time spent interacting with your company more efficient and less stressful.
For more insight into how you can improve the customer experience for your buyers, download BlueCart’s free eBook, Wholesale B2B eCommerce: The Customer Experience.