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Increase Wholesale Food Sales with a Mobile Sales Rep App

Rianna Greenfield
Friday, May 10, 2019
Table of Contents

If you think your customers still have the patience to call your sales reps to place orders (not to mention wait on hold or leave voicemails in the hopes of a call back), think again. In this day and age of mobile and online ordering, social media, and live chat functionality, customers expect to be able to do what they want, when they want, and get help when they need it.

It’s time to think not just about a convenient mobile ordering solution for your buyers, but also an easy way for your sales reps to manage those orders, and a way for your buyers and sales reps to seamlessly communicate with each other on the fly.

A dedicated sales rep app for wholesale distributors is the solution to your problem. By providing your reps with their own native mobile app, you are giving your staff the power to streamline and digitize the ordering process, as well as the resources necessary to increase sales and improve customer retention.

Out With The Old, In With The New

Prior to the eCommerce boom, sales reps were spending too much time chasing down customers, manually entering orders, and searching for updated product information. In fact, sales reps who don’t have access to a mobile or web-based eCommerce system spend as little as 15% of their time actually engaging with customers and selling. That means there is a lot of time, and money, being wasted on processes that should be automated.

A modern sales rep app, loaded with best-in-class features like mobile order taking, CRM, and in-app messaging, can make your sales team 20%+ more effective than they otherwise would be.

Are Sales Reps At Risk?

Many wholesale distributors have shied away from adopting digital sales tools in the past because they feared these apps would make their reps redundant. This couldn’t be further from the truth. In fact, after sales reps started using their own apps:

  • 67% reported writing order more quickly
  • 66% reported having better access to catalog and customer information while in the field
  • 42% reported that they were able to build better and more strategic relationships

Wholesale B2B eCommerce platforms are meant to supplement your sales reps, not replace them. Your sales team is one of the most valuable and powerful assets your company has, and you should be doing everything you can to make them more efficient.

Sales Rep Apps Benefit Buyers

Your sales reps do a lot more than just sell, and they deserve a tool that allows them to easily nurture leads, better manage buyer relationships, and improve the customer service experience.

That said, your buyers will reap the benefits of your sales reps’ newfound efficiency. Not only are buyers able to place orders more quickly, but they will have unobstructed access to their sales reps. By having access to a modern mobile eCommerce platform, every member of your sales team is able to provide best-in-class customer service both in, and out, of the field.

The benefits of a sales rep app go far beyond what is discussed here. Contact us at for more insight into why a dedicated sales rep app needs to a part of your B2B eCommerce strategy.