BlueCart: Digital Catalog Software for Wholesale Distributors

Create a branded digital product catalog, set per-client pricing and subcatalogs, and give your buyers a seamless online ordering experience.
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From building and publishing your wholesale product catalog online to managing per-account pricing, subcatalogs, and SKUs for every buyer in your network, BlueCart gives food and beverage distributors the digital catalog software to showcase their full product range and sell to buyers around the clock. More than 48,000 transacting restaurants and foodservice businesses already order through BlueCart.

Built for all types of wholesale food distributors

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Built for all types of wholesale food distributors

Build and Publish Your Digital Wholesale Catalog

BlueCart's digital catalog software gives wholesale distributors the tools to build a complete, branded product catalog with high-quality images, detailed descriptions, unit sizes, pricing, and real-time stock availability. Buyers browse your catalog from a professional storefront that carries your branding.
Unlike a static price list or a PDF sent by email, a BlueCart digital catalog updates in real time. When a product goes out of stock, the listing reflects it immediately. When you add a new line or adjust a price, the change appears across your catalog and all connected buyer accounts the moment you save it.

Per-Client Subcatalogs and Custom Pricing

BlueCart's wholesale catalog software lets you create individual subcatalogs for each buyer account. Rather than showing every buyer the same product list at the same price, you tailor what each account sees and what they pay. A restaurant group with a volume contract sees their negotiated pricing and approved product range. A smaller independent buyer sees a different selection at standard pricing.

Custom SKU management is included within the same tools. If a buyer account uses their own internal product codes, BlueCart maps your catalog SKUs to their codes so orders arrive in the format their purchasing system expects.

Interactive Catalog With Online and Mobile Ordering

BlueCart is interactive catalog software in the fullest sense. Buyers do not simply browse your product range and then send an email or make a phone call to order. They order directly from the catalog, from any device, at any time. A buyer browsing on a mobile phone can add products, review their cart, and submit the purchase in the same session.

High-frequency buyers who order the same products every week can set up standing orders from within the catalog, which generate automatically on their chosen schedule. Mobile ordering is built in from day one, with an interface designed for quick interactions during a busy shift.

Manage and Update Your Catalog in Real Time

BlueCart's digital catalog software gives distributors a central admin interface to manage every aspect of their catalog without technical expertise. Add new products, update pricing, adjust stock status, rearrange categories, and publish promotional content from the same dashboard your team uses to manage orders and accounts.

Products can be set to appear and disappear from buyer catalogs on specific dates, making seasonal range transitions automatic. Promotional pricing can also be scheduled in advance so campaign pricing goes live at the right time without manual intervention on the day.

Digital Catalog Software Connected to Your Whole Operation

BlueCart's digital catalog software is the buyer-facing layer of a complete wholesale distribution platform. When a buyer places an order from your catalog, that order flows directly into your order management dashboard, triggers inventory updates, generates an invoice through BlueCart Pay, and is assigned to a delivery route — all within the same system.

BlueCart is used by over 48,000 transacting restaurants across the United States. For distributors joining the platform, a published digital catalog means immediate visibility to an active network of buyers who are already using BlueCart to search for and order from suppliers in their area.

Maximum Sales, Minimal Effort

Use personalized digital e-catalogs and detailed customer data to easily identify and act on prime cross-selling and upselling opportunities based on order history and frequently purchased items. Grow your sales without growing white hair.

Customer Relationships, Managed

Use the built-in CRM to review everything you need to know about a customer to give them the personal touch without having to memorize every little detail. Be the trusted consultant to your customers and confidently answer their inquiries on the spot.

Dependable Technology

We built native mobile apps that are optimized for both iOS and Android so you can use the mobile device of your choice, without losing a step. Not only that, but our apps work offline so you have access to all your business and customer data even when you don’t have access to the internet.

Always in Control

Use our all-in-one solution to get a centralized view and manage your entire business. From products, catalogs and pricing, to field sales and customer service, and of course customer relationships and inquiries, we’ve got you covered every step of the way.

Customer Support

We understand that implementing a new system can be a daunting task. Which is why you get a dedicated customer support team that is ready to help you and your customers get started and on your way to success. We take care of setting up your catalog and client lists, invite your customers to the platform, and provide online training for your whole team.

Free Updates

We put your monthly subscription fee to good use. In addition to free customer support, you get free lifetime product updates so you and your customers always have access to the latest and greatest mobile and online ordering solution.

Fast Implementation

We know that time is money and you can't afford to waste either. Our setup process is incredibly quick, and our easy-to-use and intuitive platform makes onboarding a breeze. We work on your schedule and can get you up and running in a week.

BlueCart can make your sales reps 20%+ more productive

BlueCart's Sales Rep App is a complete wholesale B2B eCommerce solution for wholesale food distributors and your field sales reps.

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Used and loved by hundreds of wholesale distributors

BlueCart is an end-to-end eCommerce platform for the hospitality and food industries that helps you streamline your processes and better serve your customers. 

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