Having a bakery website is one of the many things that should be on your checklist when starting a bakery business. Building a website for your bakery business will help you take advantage of the internet in reaching millions of web users worldwide.
Investing in a bakery eCommerce website design right now is a great decision for your business. The latest eCommerce marketing trend reports that eCommerce sales of baked goods are here to stay, despite foot traffic at regular brick and mortar bakery stores.
Buying baked goods online is a different experience from in-store purchases. Customers can easily delight in amazing baked goods visuals, shop for prices, join a baking subscription box, or order baked goods online.
Key Takeaway - Having a bakery website offers bakery business owners an omnichannel marketing and sales platform to reach target niche markets and customers. From increasing brand awareness to improving the ordering experience with online digital catalogs and menus, a bakery website is just what you need to up your sales game.
Wondering how to sell baked goods online? You can start with an eCommerce website. Let’s explore how to create a bakery website.
Getting Started With Bakery Website Design
Before choosing a website design for your business, it is important to establish actionable goals to work towards. From being the first thing potential customers will check before coming to your bakery shop to helping you convert leads into sales, a website is the center of your online bakery business.
Your goal for creating a website may be to get more people to subscribe to your subscription business. In this case, your website will need to integrate subscription billing software with recurring payment and invoice management features.
Other goals may be to get more customers to download your recipe book or visit your bakery store. The goal for the website will determine the design, integrations, and content strategy to implement.
It takes a lot of time and energy to build and manage a website. However, setting goals and creating important eCommerce metrics to track them will streamline the website management workflow.
With a clear plan and set goal, it will be easier to build a website that will become an asset to your business. So, what do you need to create a website for a bakery?
How to Create a Bakery Website in 10 Steps
When designing your website, it is important to make sure that you show off your brand, from your unique bakery design to showing off your baked goods. Your website should also feature an amazing layout, functionality, and design.
These designs should communicate your brand tone, colors, and style. For instance, if your brick-and-mortar bakery store has vintage interior décor, you can choose to incorporate some elements of this design into your website.
However, the ultimate goal of a website is to increase brand awareness and grow sales. Let’s look at how you can create your bakery website.
- Set your Goals
Setting goals is important. The first step to creating a bakery website is to set actionable goals and metrics to work towards. It is also necessary to ask some questions about what you want your website to do.no matter the goal you set, the top reasons to have a bakery website are to drive traffic to your business and increase your sales.
Here are some potential questions you can ask to set your goals:
- What is the design of your bakery website? Colors, fonts, bakery website theme, style, tone, navigation options, and visuals.
- What will your website do? Order management, order fulfillment, digital menu, restaurant QR code scan, online cart, subscription management software integration, automatic billing, and recurring billing management.
- How will your website promote your brand? Digital marketing for bakery business, visual marketing, and eCommerce marketing automation.
- Write down these goals. This will make them easier to remember.
- Make sure the goals fit the grand scheme of things including brand awareness and sales improvement.
- Use actionable and measurable goals.
- Set KPIs for each goal.
- Draw your Bakery Website Layout
After answering these questions, the next step is to draw out your website layout. The goal of a website layout map is to support the goal of the website. Your website layout is usually seen through a wireframe - a skeletal map detailing how each piece of content and design will fit together.
This skeletal map is a crucial part of your website design. Your website’s visual design should follow the layout. This way, the graphic elements are positioned strategically, rather than based on aesthetics and impulses.
So, how do create your website layout? Here are the steps to creating a website layout for your bakery website:
- Identify all content areas, including images and blocks of text.
- Design more than one wireframe. Even if you love the first design, creating another map will give you multiple options.
- Focus on the user’s experience and explore a more intuitive arrangement.
- Create an interactive prototype to test your layout, buttons, navigation, and web page. You can use apps like Figma or Invision to make these prototypes.
- Get feedback from trial users and ask them to screen-record navigational sessions. This will reveal usability stumbling blocks.
- Draw your map on a sheet of paper. However, there are applications, such as Whimsical, that can help you make your wireframe layout.
- Think usability and practicality before aesthetics.
- Ensure that you account for mobile users while making the layout.
- Create a layout for every page that will be on the website
- Choose a Bakery Website Host
Your website host is the location of your website on the web. Although you can host your website, it is easier and more reliable to work with a third-party eCommerce hosting provider like Bluehost, Hostinger, or GoDaddy.
The selected hosting service should offer you the following benefits:
- Website security
- Improved site performance
- Technical support
- High reliability
- After selecting your website hosting provider, it is important to choose the right URL for your website.
- Use a hosting provider that allows you to integrate your bakery’s operational systems.
- Check the host’s privacy protection stance and if they comply with PCI regulations.
- Pick the Best Bakery Website Builder
It is understandable if you are not ready to go through the stress and commitment involved in working with a website hosting provider. In that case, you can choose an intuitive website building software, like Wix, to build and design your website.
Most of these eCommerce website builders have a variety of themes and designs for different industries. You can easily choose and edit a design template to fit your website layout wireframe. Some website builders offer full-service website solutions, from design to content management.
- Choose a website builder that offers full-service website design solutions.
- Make sure you edit the selected template to suit your brand information.
- Add your elements and style.
- Implement your Bakery Website Content Strategy
Your website content is all the important visual elements and information that will be on the website. This includes images, graphics, calls to action, and website copies. You should consider the type of content that will go on your website from the moment you create your wireframe and website layout.
Basic information about your bakery, dessert menu items, specials, discounts, deals, loyalty program, and subscription box should be included. However, the pages you want this info displayed on is up to you.
So, what are the standard pages for bakery websites? Here are some ideas for you:
- Homepage/ landing page that points visitors to useful content.
- About page that features your backstory, contact info, hours, and bakery concept.
- Digital catalogs and PDF menu.
- Ordering forms for catering and individual orders.
- Online store and cart
- Your landing page should be colorful, easy to navigate, and straight to the point. First-time visitors to your website should immediately be given a sightful experience of what your bakery has to offer from your landing page. Remember, conversion begins from the first interaction with your website, so make it a bomb!
- Add an element of your bakery store or concept to each page. This will sell your brand image and make you unique from other bakeries.
- Try a QR code menu feature. This makes your menu easily downloadable and accessible on mobile devices.
- Integrate order management and invoice management solutions, like BlueCart, to make it easier to manage orders and track vendor payments.
- Use the best online payment processing software to accept payments online. Make sure these payment processing companies can provide adequate data security for customers.
- Invest in food photography and enhanced imagery to get the best reactions from customers.
- Choose your Unique Voice and Tone
Maintaining a consistent and unique voice across all your company’s communication channels is important. As you build your content strategy, consider the way you want your customers and potential customers to perceive your brand. Create all your website content with a consistent tone and message.
- Create a style guide to keep your content creation consistent. This guide will serve as an instructional guide for old and new employees.
- Use a unique voice that is relatable to your target audience.
- Communicate this voice in your design elements and other marketing materials.
- Invest in Amazing Visuals
From an attractive color scheme and topography to high-definition camera shots of food and menu items, having great visuals will make your bakery website a delight to behold. Customers that check your website cannot smell or taste your products - such restaurant technology does not exist yet.
However, you can entice them with amazing sights of culinary delights, and you have only one shot at it. Choose high-contrast fonts and colors that will preserve brand recognition. You can also showcase your bakery equipment, your in-store display case with baked goods to sell, and other images of your brick-and-mortar store.
- Choose colors that are associated with the right feelings. Colors have psychological effects on customers - use this to your advantage.
- Ensure the font size is large enough for all screen sizes.
- Use high-definition cameras to take images of your bakery and menu items.
- Take videos of behind-the-scenes in your kitchen to add a personal touch to your website visuals.
- Promote your Business
The essence of having a website in the first place is to increase your brand awareness, improve your sales, and promote your business. Keep this in mind when creating your website.
With a great website design for your bakery business and the right eCommerce marketing strategy, you can reach thousands of potential customers every month. To get the best results, it is important to remain consistent with your website marketing efforts.
- Add links to your business social profiles.
- Invest in SEO and eCommerce content marketing strategies.
- Create gated content, like recipe books or video tutorials, in exchange for customers’ contact information. Use this information to convert leads into paying customers.
- Integrate eCommerce email marketing strategies. You can add subscription forms to your website footer section.
Frequently Asked Questions About Bakery Website
A bakery website is a great marketing tool for bakery owners. Let’s answer some questions about creating a website for your bakery.
What Should be on a Bakery Website?
A bakery website should primarily promote your bakery business and have elements of your in-store bakery. Your bakery website content should also be able to inform potential customers about your brand and what you sell. The layout should also have the following pages:
- Home page
- About page
- Online store
- Order form
- Digital menu
- Gallery with rich images
Why Should a Bakery Have a Website?
A bakery should have a website because a website is one of the best channels to expand the bakery business. The website allows bakery business owners to promote their bakery, reach new customers, accept payments online, and grow their business.
How do I Start my Own Bakery Website?
You can start your bakery website by following these steps:
- Choose a website hosting company
- Create your website layout and wireframe
- Build your content strategy
- Design your website
- Maintain your brand voice and tone
- Promote your website
Time to Get Creative
Having a website is a great asset for your business. You can integrate your POS system and other restaurant management software with your website. From promoting your bakery business to managing business process flows, having a website is indeed a wise decision for every business owner.