Looking through eCommerce website examples before you create your own with an eCommerce website builder is essential. It helps you make your first few sales and set up a recognizable brand for your business.
However, your website alone isn’t the end-all-be-all. You can use eCommerce content marketing and eCommerce SEO to get your first leads and customers. But since you want to increase eCommerce sales over time, it’s useful to attract target customers wherever you can.
You can find new customers in a online marketplace. If you’ve never done business on one before though, you should learn what is marketplace. Also, brush up on how to sell on marketplace so you know what’s required to get started, and eCommerce marketplace management to ensure your long term success.
Once you have the basics down, it’s good to select a marketplace app or two that suits your products and audience. Keep reading for a list of the best online marketplaces and what they’re known for.
Popular Online Marketplaces
An online marketplace is a website where buyers and sellers gather to exchange products. You will most frequently come across direct to consumer marketplaces or B2B online marketplaces both of which use a different kind of marketplace business model.
If you’ve never listed your products in a marketplace before, you may feel overwhelmed by the options. It’s easier if you start by looking at the leading types of marketplaces and breaking it down from there.
Here’s a list of popular online marketplaces:
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As the largest eCommerce marketplace and retailer in the world, Amazon is nothing to shake a stick at. Their site receives over five billion visits per month and caters to both buyers and sellers. Amazon can be a somewhat difficult marketplace to get started on due to the steep competition. If you sell an excellent product with strong reviews, it will pay off.
Though somewhat overshadowed by the rise of Amazon, Walmart, and Target, eBay is still a heavy-hitting online marketplace. The famous auction and resale site still garners 1.7 billion monthly visits for all kinds of products. If you’re learning how to become a wholesaler, eBay is a great place to browse wholesale items to sell.
Alibaba and AliExpress
Both Alibaba and AliExpress are owned by Alibaba Group but sell to different audiences. Alibaba is a B2B wholesale marketplace, and AliExpress is a consumer-facing retail site.
The two websites offer similar groupings of high demand products for sale, like clothing, consumer electronics, beauty products, and pet supplies. AliExpress receives about 534 million visitors per month and Alibaba gets around 98 million visitors per month. If you’re learning how to find vendors, be sure to research Alibaba.
Rakuten is a global eCommerce marketplace that supports the sale of electronics, media items, clothing, food delivery, and more. The company started in Japan but has since expanded into worldwide operations. Rakuten sees over 576 million visitors per month. They continue to grow by offering various products and services across different online marketplaces.
Mercado Libre is Latin America’s most popular eCommerce site, with over 175 million users and 684 million monthly visits. The company was started in Argentina but is currently incorporated in the United States. Mercado Libre offers thousands of products in dozens of categories, including baby supplies, fitness equipment, power tools, and home appliances.
This online marketplace originally gained popularity for handmade items like jewelry, homewares, wedding goods, and clothing. Since then, Etsy sellers have expanded into food, digital downloads, toys, office equipment, and much more. Etsy garners around 392 million visits per month and is an ideal marketplace for handmade or unique products.
Known first as a retail giant and now as the latest competitor among several eCommerce trends, Walmart.com is a large online marketplace. The company openly welcomes sellers and makes it simple to ship products directly to customers, as well. Walmart.com boasts over 410 million monthly visits and this is expected to grow quickly.
Since the social media giant rolled out its in-house competitor to Craigslist, Facebook Marketplace has gained a respectable following. Users can both buy and sell thousands of items in an informal fashion, often locally. Facebook Marketplace sees over 30 million monthly visits and this number continues to grow.
This Singaporean eCommerce company started in 2015 and now receives 458 monthly visits. Shopee has grown to be a leading online marketplace in Asia and Latin America. Industry experts credit the company’s social- and mobile-first platform design as one of the biggest reasons for its success. Hundreds of consumer products can be found on Shopee, from cosmetics and shoes to party supplies and linens.
Taobao is one of the largest online shopping platforms in China, generating 330 million monthly visitors. Similar to eBay, users can sell products on Taobao via auction or fixed price. Buyers can find products in diverse categories, including adult and children’s clothing, household furniture, beauty supplies, and toys.
Trendyol is the largest eCommerce company in Turkey, with over 206 million visitors per month. The company is headquartered in Istanbul and has been a significant success since 2010. Shoppers will find hundreds of goods on their platform, including outdoor equipment, bathroom supplies, clothing, and food and drinks.
If you want to sell or buy products in the Chinese agriculture industry, Pinduoduo is where you need to be. One of the country’s now most successful online marketplaces was launched in 2015 and specializes in farmer-grown food. Platforms like Pinduoduo are great for custom subscription boxes due to the constant buyer demand.
Over 12 million growers sell through Pinduoduo and it’s becoming one of the most popular ways to reach new consumers in China. The company’s websites generate over 242 million monthly visits.
There are few furniture and household goods eCommerce companies larger than Wayfair. Boasting $14 billion in annual revenue and 179 million monthly visitors, Wayfair rose to furniture shopping prominence over the last two decades. The company serves North American and European markets and is known for a vast selection of products. Sellers can offer rugs, bed and bath products, chairs, outdoor gear, lighting, and much more.
Similar to Walmart, Target took their long-standing success as a big-box store and extended it to eCommerce. The eighth-biggest retailer in the US now has a flourishing eCommerce presence, complete with hundreds of digital goods, grocery products, and 183 million monthly visitors. Target requires businesses to complete an application process before they can sell in their online marketplace. They are also known to carry several white label vs. private label brands, which is useful to know when researching wholesale price.
Wildberries, today Russia’s largest eCommerce retailer, has become a key player in the European market. It was started in 2004 by Tatyana Bakalchuk and receives over 155 million monthly visitors. Bakalchuk launched the site after discovering how challenging it was to shop for baby clothes while being responsible for a newborn at home. Today, the company sells additional kinds of clothing for women, men, children, and teens.
One of India’s largest eCommerce retailers, Flipkart, got its start similar to that of Amazon. The company started in 2007 by selling books online, and slowly expanded to other products like electronics, lifestyle goods, clothing, and household supplies. Flipkart enjoys revenue in excess of $6 billion and more than 177 million monthly visitors. Sellers only need two business documents and one product to get started on Flipkart.
Taking Products to Market
Choosing one or more applicable marketplaces for your products is an exciting milestone. You no longer need to rely solely on your website to drive traffic and make sales. Listing goods on a marketplace taps into its existing audience and lends the platform’s image to your brand.
Remember to develop an eCommerce marketing strategy or wholesale marketing plan so you can keep momentum strong. Meeting customers' needs consistently and quickly is the difference between businesses scraping by versus those thriving.