Seafood Business: Guide on Starting a Seafood Company Online

July 16, 2023
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Starting any seafood business requires patience, passion, skills, and, of course, the right tools. Whether you start a seafood restaurant or a fish farm, integrating eCommerce software solutions is important.

The seafood industry has a lot of rich opportunities for entrepreneurs. However, it is easy to make mistakes in the first few months of launching your business if you don’t start right.

In this guide, we explore all you need to know about starting a seafood business. Let’s get started! 


5 Wholesale Seafood Business Ideas: Profitable Business Ideas

Key Takeaway: Whether you are starting a seafood restaurant or want to go into wholesale seafood distribution business, the seafood industry is currently beaming with opportunities. According to projections, the estimated US$116.8 billion worldwide seafood market in 2022 is expected to increase at a CAGR of 2.9% from the same year until 2026, when it is expected to reach a revised US$134 billion market size.

This section explores the various wholesale seafood business ideas you can start and what you need to launch a profitable seafood business. Let’s get started!

  1. Seafood Restaurant

Opening a seafood restaurant is one of the most successful seafood-related businesses that an aspiring entrepreneur should think about launching, especially if they are interested in the restaurant business. The primary specialty of seafood restaurants is seafood.

Tips for Starting a Seafood Restaurant

  • Choose your niche market
  • Conduct market research
  • Write your restaurant business plan
  • Select the right location for your restaurant
  • Use menu engineering to create the perfect menu design
  • Look for wholesale food distributors
  • Employ the right restaurant staff
  • Market your restaurant
  • Grow your business

Average Startup Cost: $19,815

  1. Tilapia Farming

The process of starting and growing a tilapia farming company is simpler than you may imagine. To get your business off the ground, you'll need a fish pond, some fingerlings, fresh water, and fish feed.

Tips for Starting a Tilapia Farm

  • Construct and prepare a pond or use open-net cages
  • Add and maintain water
  • Stock your pond with fingerlings
  • Provide right temperature, lighting and aeration
  • Feed your fish regularly
  • Prevent and control parasites
  • Maintain and manage the pond
  • Harvest your tilapia

Average Startup Cost: $120,000

  1. Oyster Farming

Every continent in the globe consumes oysters, one of the healthiest foods there is. In addition to being a lucrative industry, oyster farming is a great strategy to combat water pollution and climate change.

Tips for Starting an Oyster Farm

  • Choose the right location for your oyster farm
  • Get your legal requirements in place
  • Build the right structure to assemble your oyster
  • Harvest the oyster
  • Promote your business

Average Startup Cost: $80,000

  1. Seafood Processing Plant

In order to prepare wild-caught or farmed seafood for retail consumption, a variety of procedures are carried out in a facility known as a seafood processing factory. Seafood that has been treated in fish processing facilities are kept cool and ready for shipping to wholesalers and final consumers. 

Tips for Starting a Seafood Processing Plant

  • Select the processing methods for your seafood business (pickle salting, dry salting, drying, smoking, curing, canning, or cooking).
  • Write your business plan
  • Choose your plant location
  • Buy the required equipment (degrading equipment, defrosting equipment, delivery fan, and packing equipment)
  • Get your license ready
  • Hire your team
  • Find the ideal storage and warehouse facility
  • Invest in a warehouse management system
  • Promote your business

Average Startup Cost: $90,000

  1. Wholesale Seafood Distribution

When starting a seafood distribution business, a wholesale distribution management software will streamline your operations. Integrating a warehouse management system and inventory management system will also make it easier to manage warehouse inventory.

Tips for Starting a Wholesale Seafood Distribution Business

  • Choose your business model
  • Write a business plan
  • Find reliable suppliers
  • Know your customers
  • Get your warehouse ready
  • Obtain your wholesale license
  • Streamline your wholesale business with software
  • Go eCommerce

Average Startup Costs: $50,000

How to Start a Seafood Distribution Business in 8 Steps

Let’s look at how to start a seafood distribution business.

This section will help you understand how to become a seafood distributor and give you tips on how to start a seafood wholesale business.

  1. Choose the Business Model

The business model for seafood distribution is a bit different from other wholesale foods distribution businesses. With various challenges in the seafood industry, it is important to decide early on the type of model you want to run.

  1. Write a Business Plan

A business plan is a guideline on how you want your business to operate. Having one in place will save you the troubles associated with running your business without a plan.

Are you looking for a simpler way to create a flow diagram for your wholesale seafood distribution business? You can use our editable business process flow chart to streamline and optimize your business processes. Download our free business process flow chart template here.
  1. Find Reliable Suppliers

There are various options on getting seafood supply. 

  • Commercial fishermen 
  • Other wholesale seafood businesses
  • Seafood processing plants
  • Do it yourself
  1. Know your Customers

You'll probably have an advantage over your competitors if your wholesale seafood business sells specialty seafood that can be difficult to get elsewhere. Blue crab and even premium Alaskan salmon are two examples of the specialized seafood. 

  1. Get your Warehouse Ready

It is important to get a suitable storage and warehousing facility ready. From having a well-lit facility to using the right warehouse layout, the tiny details matter when it comes to storing wholesale seafood.

  1. Obtain your Wholesale License

It is advisable to confirm the license requirements set forth by each state if you want to sell seafood to several states. Certain states mandate that you keep track of what you sell. 

  1. Streamline your Wholesale Business with Software

Here are some wholesale business software you should consider integrating with your business:

  1. Go eCommerce

Going eCommerce makes it easy to employ distributor marketing and wholesale marketing strategies for your seafood distribution business. Using BlueCart’s eCommerce software will simplify your eCommerce operations. You can also take advantage of the B2B wholesale marketplace and online ordering platform.

Seafood Wholesales: Top 3 Places to Get Seafood Vendors

Finding the freshest wholesale seafood while still getting it at a fair price is difficult for restaurateurs. In addition to having the best flavor, fresh seafood is essential for your customers' health and food safety.

If you're looking for a new wholesale seafood company, we've put together the most comprehensive list of seafood vendors to make it even simpler for you to find the newest, most dependable wholesalers at the touch of a button!

If you are also interested in starting your own wholesale seafood distribution business, then the numbers are on your side right now. Learn more about seafood shipping, starting your wholesale distribution business, seafood vendor management best practices, and packaging tips for shipping and delivering seafood.

3 Things to Look for When Selecting Restaurant Seafood Suppliers

Here are some factors to consider when selecting a seafood wholesaler for your restaurant business.

  1. Food Safety
  2. Shipping and Handling
  3. Restaurant Menu

Top 3 Seafood Wholesalers Online

Now that you know what to consider before selecting a seafood supplier, let’s look at the top three seafood suppliers online.

  1. Salmon Sisters

Pacific cod, sockeye salmon, and wild halibut are all available at the Salmon Sisters. Their 10-pound vacuum-sealed, rapidly frozen Wild Alaskan fish fillet boxes are well-known. They offer reasonable costs, especially when purchasing bulk fish.

  1. Sea to Table

Finding sustainable fisheries is a common practice among restaurants and bulk seafood purchasers. Your direct and exclusive connection might be Sea to Table. For restaurants and home delivery, they provide different wholesale seafood options online.

  1. Downeast Dayboat

You can rely on Downeast Dayboat for some of the freshest scallops. They will deliver them right to your door and are situated in Maine. You cannot order scallops until they are harvested. The nearby fisherman will then complete your order.

Tips on Buying Seafood Wholesales From Fish Wholesalers

So, you want to buy wholesale seafood online, how do you go about it? Here are some tips on buying seafood wholesales from vendors.

  1. Have more than one seafood vendors
  2. Check their reviews online
  3. Make sure they comply with food safety regulations
  4. Keep them local
  5. Check their packaging and food processing methods

7 Tips for Seafood Shipping: How to Ship Seafood

It's not simple to manage logistics for wholesale seafood. However, it can be simplified by using route planning software and implementing route optimization solutions. For wholesale food distributors, BlueCart provides the best solution for delivery route optimization.

If you need help learning how to ship frozen or fresh seafood then this section is for you. You can transform your seafood wholesale distribution business or even launch a new seafood shipping business with these 7 expert tips on shipping fresh fish.


So, how do you ship frozen food? Let’s find out!

  1. Use Appropriate Storage Strategies
  2. Recognize the Benefits of Low Temperature
  3. Take The Container Design Into Account
  4. Follow the Recommended Storage Procedure
  5. Comprehend Perishable Shipments Regulations
  6. Obtain Appropriate Packaging Boxes
  7. Choose the Best Shipping Route

How to Sell Fish Online: 7 Expert Seafood Marketing Tips

From using multichannel order management platforms to manage your b2b sales processes to creating the ultimate omnichannel customer experience, a lot of thought and planning goes into selling fish online.

Learning how to sell fish online will help you know the best ways to reach your customers and improve customer satisfaction. Let’s look at some of the best strategies for selling freshwater fish online.

  1. Decide on your Target Market

Knowing your target market will help you decide on the type of marketing strategy to utilize when promoting your business. It will also help you create personalized and targeted marketing campaigns.

  1. Know your Selling Point

Understanding your selling point is important. It will serve as the basis of your marketing campaigns and strategies. Your USP does not need to be complex. However, you must be really particular about delivering the best value to your customers based on it.

  1. Keep Existing Customers

Your marketing strategies should not only focus on getting new customers, but you should also run eCommerce personalization campaigns that will make existing customers feel valued. For instance, you can create automated eCommerce email marketing campaigns that will send personalized messages on special occasions to your customers.

  1. Create Unforgettable Branding

The way you handle your eCommerce branding is important. Your brand elements is what customers will see first before making first contact with you. 

  1. Build your eCommerce Website

Building an eCommerce website makes it easy to sell fish online. A website gives you direct access to millions of web-users every day. You also have control over the way customers reach your seafood business.

Having menu engineering knowledge is crucial to creating a menu design that works. Read more about menu management and seafood restaurant menu engineering tips and strategies on our blog.
  1. Implement Digital Marketing

Digital marketing is the sum total of online marketing solutions. From website marketing and optimization to social media marketing and eCommerce email marketing, there are a lot of things that go into launching a successful digital marketing campaign.

  1. Optimize, Track, Monitor, Adjust

At the start of each marketing campaign, it is important to set eCommerce KPIs and goals. This will help you track your marketing performance and adjust as needed.


BlueCart Seafood Distribution Solution

Integrating the best online payment processing software is important if you want your new business to succeed. BlueCart Pay offers B2B payment services which makes it easier for businesses to pay their bills so that you don’t have to worry about it anymore. 

BlueCart eCommerce solutions also make it easy to promote your business in B2B wholesale marketplaces. The BlueCart solution allows you to increase your customer lifetime value, expand your seafood business, and become profitable in no time.

Streamline order management, grow your bottom line, and get back hours of your time with BlueCart. Schedule a demo now:
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