How to Start a Spice Business: Wholesale Seasoning Business

Joanna Okedara
Table of Contents
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    Key Takeaway: Starting a spice blend business or your own seasoning business is a very lucrative idea. Market research analysis shows that the global spice market was valued at approximately USD 14.3 billion in 2020. This market is expected to reach USD 22.1 billion by 2027. 

    As you can see, learning how to start a spice business is a profitable business venture. From the bustling markets of India to the fragrant souks of Marrakech, spices have been traded and treasured for centuries, unlocking culinary secrets and transforming dishes in unimaginable ways. 

    Now more than ever, customers are seeking bold, authentic flavors to enhance their fine dining experiences. By starting a spice business, you can cater to this growing demand while diversifying your restaurant industry portfolio. 

    As a business owner in the food and beverage industry, you might be wondering how to venture into the wholesale seasoning niche. Don’t worry too much.

    In this article, we’ll look at how to start a spice business online and the tips you need to transform your herbs and spices into what your customers want. Let’s get started!


    Starting a Spice Blend Business

    Like every other business in the D2C, B2C, and B2B eCommerce sectors, you need a plan before you start your own spice business. Going in blind will lead to more harm than good.

    From knowing the cost of starting a spice business to getting familiar with the FDA requirements for blending your own spices, it’s important to have the right information before you start. Let’s look at how to start a spice business.

    1. Market Research and Business Plan

    Begin by conducting thorough market research to understand the existing competition, target audience, and trends in the spice industry. Check out what other businesses are offering and identify potential gaps in the market where your unique blends or products can make an impact.

    Use this information to create a detailed eCommerce business plan. Make sure you outline your company's mission, vision, target market, product offerings, eCommerce marketing strategy, and financial projections.

    When done right, your market research can help you create your unique selling proposition (check our article on USP examles). In truth, writing a business plan will serve as the basis for launching your business successfully.

    Here’s a checklist you should follow when writing your spice business plan:

    • Define your objectives
    • Collect primary and secondary customer data
    • Analyze competitors
    • Identify your target market
    • Analyze market trends
    • Identify market gaps
    • Create your business plan
    1. Legal Requirements and Permits

    Another thing you need to research before starting your spice blend business is the legal requirements. Spices are an important part of any restaurant business, and it is critical to follow all food safety regulations.

    Begin by researching the legal requirements for starting a spice business in your region. This includes obtaining necessary permits, wholesale licenses, and ensuring compliance with food safety system regulations. 

    It is important that you familiarize yourself with FDA guidelines for spice blending and packaging, as well as any local or state requirements that may apply. 


    Here are some key steps to take:

    • Familiarize yourself with the food safety regulations that apply to your business.
    • Review the FDA guidelines for spice blending and packaging, including labeling requirements, such as listing ingredients, allergen information, and nutritional content.
    • Research any additional local or state requirements that may apply to your spice business.
    • Obtain all necessary business licenses and permits required for your spice business.
    • Acquire appropriate eCommerce business insurance coverage for your business, such as general liability, product liability, and workers' compensation insurance.
    • Consider registering your unique spice blends as trademarks and intellectual property to protect your products from being copied or infringed upon by others.
    1. Sourcing High-Quality Spices

    Develop relationships with reputable spice suppliers and wholesale food distributors to ensure you are sourcing high-quality, ethically-produced, and sustainably-sourced ingredients. Establishing a strong network of suppliers will help you maintain a consistent supply of spices and enable you to offer your customers the best possible products.

    Another important aspect of sourcing wholesale restaurant supplies from wholesale businesses and wholesale distributorships is to keep the vendor payment process short. Ensure that you follow vendor management best practices to keep your suppliers happy.

    Sourcing high-quality spices is essential for the success of your spice business. 


    There are several ways to build a strong network of suppliers. Let’s look at some of these ways:

    • Compile a list of potential spice suppliers, prioritizing those who specialize in ethically-produced, sustainably-sourced, and high-quality spices.
    • Before committing to a supplier, ask for samples of their products. This will allow you to evaluate the quality, aroma, and flavor of their spices firsthand.
    • If possible, work with suppliers that have industry-recognized certifications such as Fair Trade, USDA Organic, or Non-GMO Project Verified.
    • Consider the supplier's pricing structure and payment terms to ensure they align with your budget and cash flow requirements.
    • Establish strong relationships with your chosen suppliers through open communication, trust, and collaboration. Consider using vendor management software to manage vendor negotiation, vendor billing, and vendor relationship.
    • Try working with multiple suppliers or sourcing spices from different regions to minimize the risk of food supply chain disruptions.
    • Regularly evaluate your suppliers' performance in terms of quality, delivery, and eCommerce customer service.
    1. Creating Unique Spice Blends

    If you have a old recipe book somewhere and a flair for blending your spices, then you can consider creating your own unique spice blends. In this case, you may just need to either grow your own herbs and wholesale microgreens or work with a wholesale herbs and spices supplier.

    When blending your spices, it is important that you develop a range of unique and delicious spice blends that cater to different tastes and preferences. Experiment with various combinations and ensure your blends are consistent, flavorful, and aromatic. 

    Consider offering both traditional spice blends and innovative, fusion-inspired options to appeal to a wide range of customers. This can set you apart from the competition.

    So, how can you create unique blends? Let’s find out:

    • Study existing spice blends from various culinary traditions and understand their flavor profiles, ingredients, and usage.
    • Spend time in the kitchen experimenting with different spice combinations, ratios, and preparation methods. 
    • Consider creating blends for specific purposes, such as grilling, baking, or slow cooking, as well as options for vegan, gluten-free, or low-sodium diets.
    • Ensure that your spice blends are consistent in terms of flavor, aroma, and appearance.
    • Give your spice blends memorable and evocative names that communicate their flavor profiles and inspire customers to try them.
    • Share samples of your spice blends with friends, family, or potential customers and gather their feedback on taste, aroma, and overall appeal.
    • Continuously explore new ingredients, flavor combinations, and culinary trends to keep your product line fresh and exciting. 
    • Stay curious and open to experimentation, as this will help you develop new and unique spice blends that set your business apart.
    1. Packaging and Branding

    The first thing that will catch the eye of any shopper in a supermarket is the packaging of a product. Unlike specialty cheese, wholesale popcorn, or microgreens kits, restaurant owners and customers do not know what to expect from your unique blend of spices. Draw them in with your eCommerce packaging.

    Investing in eye-catching, functional, and eco-friendly, sustainable eCommerce packaging. It is important that your packaging material can preserve the freshness and quality of your spices. 

    Once your packaging material is ready, branding is next. Create a strong brand identity with a memorable logo, tagline, and cohesive visual design elements. Ensure that your packaging communicates your brand story and the unique selling points of your products.

    Want to get familiar with wholesale restaurant products and supplies? Download our free Wholesale Produce eBook, Wholesale Meat and Seafood eBook, Wholesale Candy and Snacks eBook, and Wholesale Dairy eBook to learn more.

    Here’s what you should do when creating your spice packaging and branding materials:

    • Determining the vision of your spice business will help guide your branding and packaging decisions.
    • Design a distinctive and memorable logo that captures the essence of your brand.
    • Create a cohesive visual design for your packaging, marketing materials, and digital platforms.
    • Select packaging materials that are not only visually appealing but also functional in preserving the freshness, quality, and aroma of your spices.
    • Use your packaging and branding to share your brand story and connect with customers on an emotional level.
    1. Distribution Channels

    Identifying the most effective food distribution channels for your spice business is very important if you want to succeed. This may include selling directly to consumers through your website, partnering with local specialty stores and supermarkets, or supplying your products to restaurants and catering businesses

    The right distribution channels will help your business maximize profits and revenue.


    Let’s look at some wholesale distribution channels you should consider:

    • Sell your products directly to consumers via your website. This allows you to maintain control over your brand, pricing, and customer experience while also keeping the majority of the profit. 
    • In addition to your website, consider listing your products on popular online marketplaces such as BlueCart Marketplace, Etsy, or eBay. These platforms can help you reach a wider audience and gain exposure for your spice business.
    • Partner with local specialty food stores, gourmet markets, and supermarkets to stock your products on their shelves. This can help you reach customers who prefer shopping in-person and increase your brand visibility in the community.
    • Approach local restaurants, cafes, and catering businesses to supply your spice blends for use in their dishes. This not only helps you reach a new customer base but also adds credibility to your brand by being associated with established food businesses.
    • Partner with wholesale distribution companies to reach a larger network of retailers, restaurants, and other food businesses. You can expand your market reach and increase sales volume, but may also require a lower profit margin due to wholesale prices.
    • Offer monthly or quarterly spice subscription boxes, which can help you retain loyal customers and generate recurring revenue. Curate themed boxes featuring new or popular spice blends, along with recipes or cooking tips, to keep customers engaged and excited about your products.
    • Implement wholesale inventory management system that tracks product levels and automates reordering, and consider working with a third-party logistics (3PL) provider to handle shipping and order fulfillment, if necessary.
    1. Promoting Your Brand

    Now you have a spicy product, what next? It’s time to get your product in front of your target market.

    Start by getting your eCommerce website ready. You can integrate online payment processing software like BlueCart Pay, online ordering management system, and even add your digital catalog to the website.

    Don’t forget the power of social commerce. Get in front of your customers through social media platforms and sharing engaging content.

    eCommerce content marketing and eCommerce email marketing are other eCommerce marketing tools that will help you establish your online presence and grow your business. You can also try offline marketing strategies. Participate in food festivals, trade shows, and local events to showcase your products and generate buzz.

    Here are some key steps to take when promoting your spice business:

    • Develop and share engaging content such as blog posts, recipes, cooking tips, and videos that highlight your expertise and showcase your products.
    • Send regular emails featuring product promotions, new releases, exclusive discounts, and valuable content to keep subscribers engaged and drive sales.
    • Collaborate with food bloggers, chefs, or social media influencers who align with your brand values to promote your products.
    • Partner with local retailers that carry your products to create in-store promotions or product displays.
    • Implement a customer loyalty program that rewards repeat purchases or referrals.
    • Attend industry events, conferences, or networking groups to connect with other professionals, potential customers, or partners.

    Frequently Asked Questions About How to Start a Spice Business

    The cost of starting a spice business is not as expensive as you think. When you compare this cost with the profit margin, then you'll see that starting a spice business is worth it. However, if you want to be successful in this wholesale spices industry, it is important to choose the right wholesale spice suppliers. From supplying high quality spice business equipment to getting rich and strategically sourced herbs, your wholesale distributor matters.

    If you still need more clarity on selling spices online, then these answered questions should help.

    Do I need FDA approval to sell spices?

    Yes, you do. If you plan to create your own unique blend of bulk spices and herbs, it is important to get FDA approval.

    How much do I need to start a spice business?

    $5000 - $15,000 on the average. This accounts for the cost of business registration, getting your permits, sourcing herbs and restaurant spices, buying raw materials and equipment, spice storage and spice packaging costs, and initial marketing costs.

    Is spice business lucrative?

    Yes, spice business is lucrative. The success of a spice business depends on your initial market research, your USP, consumer demand, and marketing efforts.

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