A study at Harvard found that over 40% of shoppers go to another store when a product is out of stock instead of looking for a substitution. This is how customers behave today. Call it impatience or savviness, but stockouts are every business’s problem.
And they’re a big, expensive problem.
It’s estimated that they cause retailers almost one trillion dollars in lost sales worldwide. One reason for this is the ubiquity of online shopping (lookin’ at you, Amazon). Most modern consumers don’t wait for inventory to be replenished. They head somewhere else.
But predicting erratic supply and demand is tough. No one has any idea what’s coming next. In 1950, a guy invented something called the Magic 8-Ball, but it didn’t work. Nothing worked.
That is, until modern inventory forecasting. Today’s manufacturers, suppliers, and retailers rely on software to smooth the edges of uncertainty. Safety stock, buffer inventory, and anticipation inventory are all ways they do it (see what is inventory). This is true in both B2B vs. B2C businesses.
Will reading this post help you make informed decisions about the risks and rewards associated with holding extra stock? According to our Magic 8-Ball, signs point to yes.
What Is Safety Stock Inventory? Safety Stock Definition
Safety stock inventory is extra product kept on hand to account for unexpected delays from suppliers. Safety stock is always held in warehousing when there is uncertainty in supply. It's an effective insurance policy against stockouts, AKA running out of raw materials inventory, finished goods inventory, or packaging.
The Purpose of Safety Stock Is to ...
The purpose of safety stock is to have enough inventory to account for unanticipated shortages. It’s to prevent the loss of finished goods inventory and sales-ready customers. Gotta keep that work in process inventory pumping away and your order management specialist busy.
These customers are so sales-ready, they’re literally trying to give you their money. Failing to convert them is inexcusable lost revenue and a poor reflection on your business. But it’s a problem easily fixed with the right safety stock levels. This is important even for businesses who participate in a consignment inventory model or other non-traditional partnerships.
The Importance of Safety Stock In the Inventory Management Process
Not only do stockouts represent direct sales loss, they erode brand reputation and customer loyalty. Doesn’t matter if you’re a retailer losing public trust or a wholesaler that can’t deliver (see how to buy wholesale). When your customers can’t get what they want, they remember it. It also affects you inventory carrying cost, so it's important to control.
Is Cycle Stock Safety Stock a Thing?
There is some confusion around cycle inventory vs. safety stock, but it’s easily clarified. Cycle stock and safety stock are defined against each other.
Cycle stock is the amount of inventory a business cycles through to satisfy regular inventory supply or demand. Safety stock, on the other hand, is the amount of inventory needed to avoid stockouts in the event of unanticipated supply.
That means cycle stock inventory is the amount of inventory on-hand minus safety and buffer stock.
Wait, buffer stock?
Buffer Inventory Meaning: Define Buffer Inventory
Buffer stock is the amount required to hedge against customer-induced variations, or spikes in demand. It’s similar to safety stock. Sometimes it’s even called “buffer safety inventory.”
But safety stock is the amount required to hedge against supply-induced variations, or shortages in supply. Buffer inventory is required as insurance to protect customers from stockouts of finished product inventory. Make sure you calculate your lead time (what is lead time?) and fill rate correctly so you avoid having too little stock on-hand.
Example of Buffer Inventory
Here’s an illustrative buffer inventory example. Consider a manufacturer and wholesaler of jams and jellies.
They keep extra levels of raw materials like fruit and sugar on hand to account for disruptions from their supplier. This is their safety stock. It ensures they’re able to keep production running in the event of an unexpected raw material shortage.
They also keep on-hand extra inventory of jam sealed in jars, labeled, and ready for sale. This is their buffer stock. It ensures they’re able to keep converting sales in the event of an unexpected demand spike.
What Is Anticipation Inventory?
Anticipation inventory is yet another speculative inventory strategy. As can be reasonably inferred from its name, anticipation isn’t in the business of protecting against unforeseen shortages or demand. It’s about taking advantage of historical trends.
Anticipation Inventory Definition
Anticipation inventory is goods kept on-hand to account for expected spikes in demand. These foreseen spikes in demand can be because of seasonality, holidays, current events, or trends. Another name for anticipation inventory is smoothing inventory.
Accurate forecasting of anticipated demand isn’t easy. That’s why inventory management software is used for all types of inventory, manufacturing inventory, demand planning software, and MRO inventory included.
Anticipation Inventory vs Safety Stock
Anticipation inventory is like safety stock. But instead of hedging against uncertainty, it represents a prediction of demand increase. You expect the sell through rate of anticipation inventory to be quicker than safety stock because they will be around for fewer inventory days.
A good example is a clothing company knowing that outerwear purchases as winter approaches. They’ll work to acquire enough coats, scarves, hats, and the rest of it in anticipation of the spike in demand.
Quiz: The Primary Lever to Reduce Anticipation Inventory Is to
Here’s an anticipation inventory quiz for you. If you get the following question right, you'll have a much better grasp on the ways to perform inventory reduction.
The primary lever to reduce anticipation inventory is to:
- Improve inventory forecasting so there are less surprises
- Produce or acquire inventory in line with demand levels
- Increase safety stock and buffer inventory
- Get more equipment and more employees
The correct answer is B. The only way to reduce anticipation inventory is to get production closer to demand levels.
Extra Stock: A Balancing Act
Safety stock, buffer inventory, and anticipation stock sound well and good. But there is a cost to holding inventory—no matter the reason why.
- You pay for the space to store that inventory.
- That space can no longer be used for items with a higher inventory turnover rate.
- You need more staff and security to handle and protect more inventory.
- You risk extra stock becoming obsolete.
- Storage costs can cut into your ability to hit your inventory KPI.
The accepted total cost of holding inventory is roughly 20 to 40% of the cost of your merchandise inventory. That leaves every company with an important calculation. What’s higher, loss from stock outs or loss from holding inventory?
The answer to that question depends on your business. Supply and demand are in an eternal push-and-pull with risk and cost. Business owners will forever straddle that line. Inventory management is the science of dealing with uncertainty, and the variables it considers can never be completely controlled. Keeping stock levels at the optimal levels is valuable and worth paying a high warehouse manager salary for.
Consistent decision making based on a deep understanding of risk level and cost is what success looks like. You also need to conduct a regular inventory audit to avoid safety stock becoming dead stock (see dead stock meaning).
Thankfully, modern online marketplace and inventory management software makes that easier for businesses. So if you’re looking to sharpen up your safety and buffer game, you’d do well to find an automated platform with robust forecasting. Using a B2B ecommerce platform can also help you acquire more B2B sales leads (see what is B2B sales) and sell more product quickly.